Tata unveils Tamo Racemo sports car concept at Geneva
Tata Motors used the 2017 Geneva Motor Show to reveal the Tamo Racemo, a two-seat sports car concept and the first model from its new Tamo sub-brand.
Tata Motors introduced the Tamo Racemo concept at the 2017 Geneva Motor Show, marking a rare foray into the sports car segment for the Indian manufacturer. The Racemo is the first product from Tata’s new Tamo sub-brand, which is intended as an experimental, low-volume division focused on innovation and image-building. The unveiling at Geneva placed Tata on a global stage, highlighting the company’s ambition to move beyond its established reputation for budget-friendly vehicles.
Tata Tamo Racemo Concept: Geneva Motor Show Debut
Design and Engineering
The Racemo is a compact two-seater, measuring under four metres in length. Its design makes use of Tata’s Impact Design language, featuring a prominent sweeping grille and a distinctive rear end. The car’s proportions and styling are aimed at giving it a dynamic and modern appearance, distinguishing it from Tata’s mainstream models. The prototype’s mid-mounted, 1.2-litre turbocharged three-cylinder engine produces 190hp (141kW) and 210Nm of torque. Power is sent to the rear wheels via a six-speed automated manual gearbox with paddle shifters, offering a more engaging driving experience than typical city cars from the brand.
| Engine | 1.2-litre turbocharged three-cylinder |
|---|---|
| Power | 190hp (141kW) |
| Torque | 210Nm |
| Transmission | Six-speed automated manual, paddle shift |
| Length | Under four metres |
Variants and Digital Presence
Tata plans to offer the Racemo in both street-legal and track-only versions, reflecting the company’s experimental approach with the Tamo sub-brand. The manufacturer has not committed to a specific production timeline, but there was an indication that a production-ready car could appear at the 2018 Auto Expo in India. In addition to its physical presence, the Racemo is also available as a drivable model in the Forza Horizon 3 video game, expanding its reach to digital audiences. Tata has also signalled an interest in further digital and virtual reality applications for the concept, suggesting a willingness to experiment with new ways of engaging potential customers and enthusiasts.
Significance for Tata Motors
The decision to launch the Tamo sub-brand and unveil the Racemo at a major international event signals a new direction for Tata Motors. The company is aiming to shed its image as a manufacturer of only budget-oriented cars and to be recognised for its design and technology capabilities. By presenting the Racemo alongside other global concept cars at Geneva, Tata is positioning itself as a contender in the innovation space, hoping to attract attention from both the media and potential buyers worldwide.
Future Prospects
While the Racemo remains a concept for now, its debut has generated significant interest. If Tata proceeds with production, the Racemo could become a milestone in the company’s evolution, potentially opening the door for more performance-oriented and technologically advanced models in the future. The car’s presence in digital formats also indicates Tata’s awareness of changing trends in automotive marketing and engagement, as virtual experiences become increasingly important for younger audiences.
For more on key Geneva debuts, see the guide to the 86th Geneva Motor Show.
