Toyota cuts 2017 Highlander Hybrid price and expands trim options
Toyota has lowered the starting price of the 2017 Highlander Hybrid by over $3,000 on upper trims, while making the hybrid powertrain available on more models.
Toyota has reduced the price of the Highlander Hybrid for the 2017 model year in the US, cutting up to $3,110 from the Limited trim and introducing the hybrid powertrain to new, lower-priced variants. The 2017 Highlander Hybrid now starts at $37,210 for the new base LE trim, including destination, making the hybrid option more accessible across the range.
The Highlander Hybrid previously started at a higher price point, but for 2017 Toyota has added the LE and XLE trims to the hybrid line-up. The XLE hybrid is listed at $42,270. The Limited and Limited Platinum hybrids, which previously carried a substantial premium, now see price reductions to $45,700 and $48,820 respectively. These changes come as part of a broader facelift for the Highlander, which was first shown at the 2016 New York Auto Show.
Hybrid system and equipment updates
All 2017 Highlander Hybrid models are powered by a 3.5-litre V6 petrol engine paired with electric motors, producing a combined 306 hp. Toyota has also introduced an eight-speed automatic transmission for the petrol V6 models, though the hybrid continues with its own powertrain configuration. The facelift brings a revised front fascia and interior updates across the range. Standard equipment levels have increased, with Toyota Safety Sense P driver assistance features included on all models.
Position in the market
The Highlander Hybrid's price reduction and expanded trim availability mark a shift in Toyota's hybrid strategy for larger vehicles, making electrified SUVs more competitive in the US market. The company has not announced equivalent changes for other regions.
