Audi opens reservations for E-Tron Quattro SUV in Norway
Audi has started taking NOK 20,000 deposits in Norway for its E-Tron Quattro, the brand’s first all-electric SUV, ahead of planned 2018 deliveries.
Audi has opened the order books for its first all-electric SUV, the E-Tron Quattro, with Norway leading the way as the first market to accept reservations. Customers in Norway can now secure a place in the queue with a deposit of NOK 20,000 (about $2,900), according to Audi’s official announcement. The first deliveries are scheduled for 2018.
Norway’s position as Europe’s strongest electric vehicle market made it Audi’s launchpad for reservations. The E-Tron Quattro is aimed directly at rivals like the Tesla Model X, offering a claimed range of more than 500km on the WLTP cycle from its 95kWh battery pack. Audi says the SUV will sit between the Q5 and Q7 in its line-up, targeting buyers seeking a premium, family-sized electric option with all-wheel drive.
Technical highlights and performance
Audi’s E-Tron Quattro is powered by dual electric motors with a combined output of 320kW (435hp). A temporary boost function lifts this to 370kW (503hp), with torque quoted at over 800Nm. The company claims the SUV can accelerate from 0-100km/h (0-62mph) in 4.6 seconds. While the production version had not yet been revealed at the time of the announcement, Audi confirmed the vehicle will use all-wheel drive and a large-capacity battery to deliver both performance and range.
- 95kWh lithium-ion battery
- Dual-motor all-wheel drive
- 320kW (435hp) standard output
- 370kW (503hp) with boost
- Over 800Nm torque
- 0-100km/h in 4.6 seconds
The E-Tron Quattro’s reservation process mirrors the approach taken by Tesla with its Model X, inviting customers to commit before the final production model is shown. Audi’s move follows a series of electric and hydrogen concept cars, including the e-tron Quattro Concept and the H-Tron Quattro Concept, as the brand builds out its electrified line-up. For a look at the concept that previewed this model, seeAudi e-tron Quattro Concept previews electric SUV future at Frankfurt.
What it means for buyers and Audi
For Norwegian buyers, the deposit secures early access to Audi’s first volume electric SUV, but the final specification and price remain to be confirmed. For Audi, the move signals a firm commitment to electrification and a direct challenge to established electric SUV rivals. The company has not yet opened reservations in other markets, but Norway’s strong EV incentives and high uptake make it a logical starting point.
