Volkswagen Unveils Beetle and Beetle Cabrio Exclusive Editions
New Exclusive editions for the Beetle and Beetle Cabrio, developed by Volkswagen R GmbH, bring upgraded interiors, unique wheels and a choice of Design or Sport trims.
Volkswagen has announced new Exclusive editions for both the Beetle and Beetle Cabrio, bringing a higher level of styling and equipment to the iconic model. Developed by the company’s R GmbH division, these editions are available to order in Germany from November 2012. The Beetle Exclusive Design starts at €22,650, while the Beetle Cabrio Exclusive Sport is available from €30,500.
Overview of the Exclusive Editions
Both the Beetle Exclusive and Beetle Cabrio Exclusive are available with either the Design or Sport trim packages. These new editions aim to offer a more refined and customisable experience for Beetle buyers, focusing on premium materials and distinctive styling cues. The Exclusive versions are positioned above the standard Design and Sport trims, appealing to customers seeking extra comfort and individuality.
Exterior Features and Options
The Exclusive editions come equipped as standard with 18-inch Twister alloy wheels, giving the car a sportier and more upscale appearance. For those looking for an even bolder look, 19-inch Tornado wheels are available as an option. All versions are fitted with a tyre pressure monitoring system, which adds both convenience and safety to the package. These visual upgrades help set the Exclusive models apart from other Beetle variants.
Interior Enhancements
Inside, the Exclusive editions offer a range of bespoke touches. Buyers can select from three different leather upholstery colours, each featuring diamond-pattern stitching for a more luxurious feel. The centre armrest, handbrake lever and three-spoke steering wheel are all finished in high-quality leather, contributing to an upgraded cabin environment. Stainless steel door sills and front sports seats further enhance the sense of exclusivity.
| Feature | Details |
|---|---|
| Wheels | 18-inch Twister (standard), 19-inch Tornado (optional) |
| Tyre Pressure Monitoring | Standard on all Exclusive editions |
| Upholstery | Three leather colours with diamond stitching |
| Interior Details | Leather armrest, handbrake, steering wheel; stainless steel door sills |
| Seats | Front sports seats |
Engine Options and Pricing
Volkswagen offers the Beetle Exclusive Design with a 1.2-litre TSI petrol engine producing 103hp. For those interested in open-top motoring, the Beetle Cabrio Exclusive Sport comes with a 1.4-litre TSI engine rated at 158hp (118kW). Pricing in Germany starts at €22,650 for the Beetle Exclusive Design and €30,500 for the Beetle Cabrio Exclusive Sport. Both coupe and cabriolet body styles are available, and customers can choose between the Design and Sport equipment lines to best suit their preferences.
| Beetle Exclusive Design | 1.2 TSI, 103hp, from €22,650 |
|---|---|
| Beetle Cabrio Exclusive Sport | 1.4 TSI, 158hp (118kW), from €30,500 |
Position in the Beetle Range
The Exclusive editions sit above the regular Design and Sport trims in the Beetle line-up. They are aimed at buyers who want more than the standard equipment, focusing on interior quality, customisation, and visual distinction rather than mechanical changes. Volkswagen’s R GmbH division, known for its work on other premium Volkswagen models, has brought its expertise to these Beetle editions, further elevating their appeal.
Related Special Editions and Market Context
The launch of the Exclusive editions follows a trend of special and limited editions within the Beetle range. Recent examples include the Beetle Fender Edition and the Beetle GSR, both of which offered unique styling and equipment packages. The Exclusive editions continue this approach, but with a stronger emphasis on interior craftsmanship and customisation options instead of performance upgrades. This strategy is designed to attract customers who value premium materials and the ability to personalise their vehicles.
Summary
With the introduction of the Beetle and Beetle Cabrio Exclusive editions, Volkswagen is offering buyers a more upmarket and individualised version of its classic model. Enhanced by R GmbH, these editions focus on higher-quality materials, bespoke interior details, and distinctive exterior features. Positioned above the standard trims, they are set to appeal to those seeking a more luxurious and personalised Beetle experience. The move also aligns with Volkswagen’s ongoing strategy of releasing special editions to keep the Beetle range fresh and appealing to a wide range of customers.
