Bentley confirms 2016 launch for first SUV, production at Crewe
Bentley will enter the luxury SUV market in 2016 with a new model built at its Crewe plant, targeting global growth and a base price of €180,000.
Bentley has officially announced plans to launch its first ever SUV in 2016, marking a significant step for the British luxury automaker. Production of the new model will take place at Bentley’s historic Crewe facility in England. This decision is part of a larger commitment to UK manufacturing and is supported by a substantial investment from Bentley and its parent company, Volkswagen Group.
Bentley Confirms First SUV for 2016
A New Entry in the Luxury SUV Market
The forthcoming Bentley SUV is set to compete at the very top of the luxury SUV segment. Bentley has stated that the vehicle will be the most powerful SUV available when it launches. While technical details have not yet been released, the company has confirmed a starting price of €180,000, making it the most expensive model in its class. This positions the SUV to attract buyers looking for exclusivity and performance, as well as the prestige associated with the Bentley brand.
The SUV is expected to appeal not only to established luxury markets in Europe and North America but also to rapidly growing regions such as Russia and China. Demand for ultra-luxury SUVs in these markets has been increasing, and Bentley aims to capitalise on this trend. The company’s decision to manufacture the SUV at Crewe will also help secure jobs and reinforce the plant’s role as a centre for Bentley production.
Investment and Expansion Plans
Bentley and Volkswagen Group are investing €1.23 billion over the next three years to support the development of the SUV, introduce additional new models, and expand the Crewe headquarters. This investment represents a major commitment to the brand’s future and to British automotive manufacturing. The development of the SUV is a key part of Bentley’s growth strategy, which also includes broadening its model range and increasing its presence in global markets.
The decision to proceed with the SUV follows a period of strong financial performance for Bentley. In 2012, the company sold 8,510 vehicles, representing a 22% increase over the previous year. Operating profit also rose sharply, reaching €100 million in 2012, up from €8 million in 2011. This growth has given Bentley the confidence to pursue ambitious expansion goals.
Sales Targets and Market Ambitions
Bentley is relying on the new SUV to play a central role in doubling its annual sales to 15,000 vehicles by 2018. The company believes that the SUV’s appeal across a range of markets will help it achieve this target. The move into the SUV segment reflects a broader trend among luxury carmakers, who are responding to rising demand for high-end SUVs by diversifying their model ranges.
The SUV is intended to be a flagship for Bentley, combining the brand’s traditional luxury with the practicality and performance expected in this segment. By entering the SUV market, Bentley aims to reach new customers and strengthen its position as a leader in the luxury automotive sector.
Competition in the Ultra-Luxury SUV Segment
Bentley’s new SUV will not be without competition. The luxury SUV market is attracting new entrants from rival brands. Lamborghini is preparing to launch its Urus SUV in 2017, while Maserati has confirmed the Levante for 2016. Both are targeting the high end of the segment and are expected to compete directly with Bentley’s offering. Bentley’s strategy of combining high performance with exclusivity and a premium price point is intended to keep it ahead of these competitors.
| Model | Manufacturer | Expected Launch Year | Base Price (approx.) |
|---|---|---|---|
| Bentley SUV | Bentley | 2016 | €180,000 |
| Levante | Maserati | 2016 | Not specified |
| Urus | Lamborghini | 2017 | Not specified |
The arrival of these new models reflects the growing importance of the SUV segment to luxury carmakers. As more brands enter the market, competition is expected to intensify, with each manufacturer seeking to offer a unique combination of performance, luxury, and exclusivity.
Significance for Bentley and the UK Automotive Industry
The launch of Bentley’s first SUV is a milestone for the company and a boost for the UK automotive sector. The investment in Crewe will help secure jobs and maintain the plant’s status as a centre of excellence for luxury car manufacturing. Bentley’s expansion is expected to have positive effects on the local economy and the wider supply chain.
With the new SUV, Bentley aims to strengthen its reputation for luxury and performance while responding to changing market demands. The company’s ambitious targets and significant investment signal its confidence in the future of the ultra-luxury SUV segment.
Summary
Bentley’s confirmation of its first SUV for 2016 marks a significant development for the brand. With a focus on performance, exclusivity, and luxury, the new model is set to compete at the top of the SUV market. The substantial investment in production and development, along with ambitious sales targets, underscores Bentley’s commitment to growth and innovation in the years ahead.
