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Prior Design launches widebody kit for BMW 6 Series Coupe

The German tuner’s Dura-Flex body kit brings wider arches, new bumpers and aerodynamic tweaks to the F12 and F13 6 Series, including M6 and Gran Coupe variants.

By Chris Wilson Updated
Matte silver sports coupe with flared arches, deep front spoiler and black alloy wheels parked by modern glass building
Illustration

Prior Design has released a new widebody styling package for the BMW 6 Series Coupe, targeting both standard and M6 models as well as the Gran Coupe and Convertible. The German aftermarket specialist’s kit, previewed in late 2013, is now available and features a range of Dura-Flex composite parts aimed at giving the F12 and F13 6 Series a more aggressive stance.

The package is constructed from Dura-Flex, a fibre-reinforced plastic designed for flexibility and ease of painting. The kit includes reshaped front and rear bumpers, a new front spoiler, rear diffuser, side skirts, and a more sculpted bonnet. Wide front wings and rear arch extensions further emphasise the 6 Series’ proportions, while a rear boot lip spoiler completes the look.

Compatibility across the 6 Series range

Prior Design says the kit is compatible with all F12 and F13 6 Series Coupe and Convertible models, the F06 Gran Coupe, and the high-performance M6. This means owners of both standard and M-badged cars can opt for the same visual upgrade, regardless of body style. The company also states that all mounting materials are included, and the Dura-Flex components are supplied ready for painting.

While Prior Design has not published a full price list, the company says details are available on request. This is typical for widebody conversions, which often require professional fitting and painting. The firm’s approach allows for customisation based on individual customer preferences, including the option to order specific components rather than the full kit.

Visual impact and aftermarket context

The Prior Design kit gives the 6 Series a more assertive appearance, with wider arches and deeper bumpers echoing motorsport-inspired styling. The addition of a new bonnet and rear spoiler further distances the car from its factory look. These upgrades are in line with Prior Design’s previous work on other BMW models, such as the M3 E46. The company’s approach contrasts with BMW’s own Individual programme, which focuses more on bespoke finishes and interior materials than on bodywork modifications.

For owners seeking a more dramatic visual transformation than BMW’s factory options, Prior Design’s kit provides a route to a wider, lower and more purposeful 6 Series. The package is aimed at customers who want their car to stand out, whether at a show or on the road. The tuner’s use of Dura-Flex aims to balance durability with ease of installation, though fitting and painting will still require specialist work.

How it compares to other 6 Series upgrades

Prior Design’s focus on widebody styling sets its kit apart from BMW’s own Individual line and from other tuners such as AC Schnitzer, which has offered more subtle aerodynamic and wheel upgrades for the 6 Series Gran Coupe. The Prior Design package is more about visual transformation than mechanical performance, but its compatibility with the M6 means it can be paired with the most powerful engines in the range.

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