BMW finance chief forecasts growth for 2015 as new models arrive
BMW’s finance boss Friedrich Eichiner expects new model launches to drive further sales growth in 2015, despite intensifying competition from Audi and Mercedes-Benz.
BMW’s finance chief Friedrich Eichiner has said the company expects to post positive results in 2015, with new model introductions set to support further sales growth. Eichiner’s comments, made in an interview with Boersen Zeitung in October 2014, reflect BMW’s confidence after another year of record sales, even as competition among Germany’s premium brands continues to intensify.
BMW, which leads the global premium car segment ahead of Audi and Mercedes-Benz, has seen the sales gap with its closest rivals narrow in recent years. Despite this, the Munich-based manufacturer broke several internal sales records in 2014, buoyed by demand for new and updated models across its range.
New models expected to drive demand
Eichiner pointed to the full-year impact of recently launched models and further introductions planned for 2015 as key factors behind BMW’s growth expectations. While he said it was difficult to predict the precise effect of new products on overall growth, the company expects these launches to stimulate both production and sales throughout the year.
The brand’s recent product push has included vehicles such as the X4 crossover and updated 3 Series Touring, both aimed at attracting new buyers and retaining existing customers. The company has also signalled more launches in the pipeline for 2015, although specific models were not detailed in Eichiner’s comments. For more on recent BMW launches, see BMW reveals 2013 3 Series Touring with more space and turbo engines.
Competition and market position
BMW’s rivals are not standing still. Audi and Mercedes-Benz have both stepped up their product offensives, with Mercedes launching the new C-Class and Audi preparing for the next-generation A6. The premium segment remains fiercely contested, and each brand is targeting growth through new technology and expanded model ranges. For related developments, see Audi to unveil new A6 at Detroit motor show in January 2011and 2015 Mercedes-Benz C-Class launches in US from $38,400.
Despite ongoing speculation about possible alliances or mergers to strengthen its position, BMW’s finance chief reiterated the company’s independence and pointed to its broad model portfolio as a reason to remain a standalone manufacturer. The company has repeatedly dismissed merger talks, focusing instead on organic growth and product development.
What it means for BMW and its workforce
Sustained growth and product investment support stability for BMW’s global workforce and dealer network. As long as demand for new models remains strong, the company is likely to maintain or increase production volumes at its plants, which is crucial for job security in Germany and other manufacturing locations. Continued independence also gives BMW flexibility in responding to market trends and consumer preferences without the constraints of a larger corporate structure.
