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Bugatti Veyron Grand Sport L’Or Blanc: Porcelain Meets Hypercar

Bugatti collaborated with Königliche Porzellan-Manufaktur Berlin to create the one-off Veyron Grand Sport L’Or Blanc, priced at $2.4 million in 2011.

By Editorial Desk
Bugatti Veyron Grand Sport L'Or Blanc on display, 2011 one-off collaboration.
Bugatti Veyron Grand Sport L'Or Blanc on display, 2011 one-off collaboration. David Villarreal Fernández / CC BY-SA 2.0

Bugatti unveiled the Veyron Grand Sport L’Or Blanc in 2011, producing a one-off version of its open-top hypercar in collaboration with Königliche Porzellan-Manufaktur Berlin (KPM). The car made headlines for its use of real porcelain on both the exterior and interior, a first for the automotive industry.

The L’Or Blanc, which translates to ‘white gold’, features a distinctive blue and white finish. The car’s bodywork is adorned with swirling patterns created by hand, using a process that combines Bugatti’s carbon-fibre construction with KPM’s porcelain expertise. The result is a surface that reflects both the technical prowess of Bugatti and the craftsmanship of one of Germany’s oldest porcelain makers.

Porcelain elements are integrated into areas such as the wheel badges, fuel filler cap, centre console and even the inlay on the rear wing. The use of porcelain in a vehicle subjected to the forces and temperatures of a Veyron was an engineering challenge, but Bugatti and KPM developed unique mounting and finishing techniques to ensure durability.

Performance and price

Mechanically, the L’Or Blanc retains the standard Veyron Grand Sport’s 8.0-litre quad-turbo W16 engine, producing 1,001hp and 1,250Nm of torque. This allows for a top speed of 407km/h with the roof in place. The car was priced at $2.4 million at launch, reflecting both its exclusivity and the complexity of its bespoke finish.

A showcase of Bugatti’s bespoke approach

The L’Or Blanc stands as an example of Bugatti’s willingness to collaborate outside the automotive sector and push the boundaries of personalisation. While the car’s visual impact divided opinion, it demonstrated the brand’s ability to realise technically demanding commissions for collectors. For more on Bugatti’s bespoke editions, see thefinal Veyron Grand Sport Vitesse at Geneva.

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