New Jeep Cherokee Launches in Europe from €34,800
Jeep’s latest Cherokee arrives in European dealerships with a starting price of €34,800, offering diesel and petrol engines, three trim levels and a suite of standard safety features.
Jeep’s new Cherokee will reach European showrooms next week, introducing a fresh contender to the mid-size SUV segment. Priced from €34,800 for the entry-level diesel model, the Cherokee’s arrival follows its unveiling at the 2014 Geneva Motor Show. This launch brings Jeep’s latest design and technology to a market filled with established competitors, aiming to attract buyers looking for a blend of efficiency, safety and versatility.
Introduction: Jeep Cherokee Arrives in Europe
Engine and Trim Options for Europe
The European Cherokee range offers a choice of engines and trim levels to suit a variety of preferences and budgets. The base model is powered by a 2.0-litre Multijet II turbo diesel engine producing 140hp, paired with a six-speed manual gearbox and front-wheel drive. This version is the most economical in the line-up, with official combined fuel consumption of 5.3 litres per 100km and CO2 emissions of 139g/km, appealing to cost-conscious and environmentally aware drivers.
For those seeking more power or an automatic transmission, Jeep offers the same 2.0-litre diesel tuned to deliver 170hp. This higher-output version is available exclusively with a nine-speed automatic gearbox and is priced from €40,500. At the top of the European Cherokee range sits the 3.2-litre Pentastar V6 petrol engine, which produces 272hp and 315Nm of torque. This flagship model starts at €48,000 and is aimed at buyers wanting maximum performance from their SUV.
All versions are available in three trim levels: Longitude, Limited and Trailhawk. Longitude serves as the entry-level specification, Limited adds extra comfort and convenience features, while Trailhawk is positioned as the off-road-focused variant, catering to buyers who prioritise all-terrain capability.
Safety and Equipment Highlights
Safety is a major selling point for the new Cherokee. Standard equipment across the range includes seven airbags, electronic stability control with rollover mitigation (ESP with ERM), and anti-lock brakes (ABS). Buyers can further enhance safety by opting for advanced driver assistance technologies such as Forward Collision Warning-Plus, Adaptive Cruise Control-Plus, and Blind Spot Monitoring. These features aim to provide extra reassurance for drivers and passengers alike.
The Cherokee achieved a five-star rating from Euro NCAP in 2013, with an overall score of 83 percent. This result places it among the safest vehicles in its class for that year, giving it a strong position in a market where safety credentials are increasingly important to buyers.
Market Context and Early Sales
Jeep’s launch of the Cherokee in Europe comes after a successful start in the United States. During the first two months of 2014, Jeep sold 29,000 Cherokee models in the US alone, indicating strong demand in its home market. The European introduction brings the Cherokee into direct competition with established models such as the Volkswagen Tiguan and Mitsubishi ASX. While the Mitsubishi ASX was priced from €19,350 at launch, the Cherokee’s entry price is higher, reflecting its more powerful engines and broader range of standard equipment.
The European SUV segment is highly competitive, with buyers placing increasing emphasis on efficiency, safety, and technology. Jeep’s decision to offer a range of diesel and petrol engines, multiple trim levels, and a comprehensive suite of safety features is aimed at meeting the varied demands of the European market. The Cherokee’s five-star Euro NCAP rating and availability of advanced driver assistance systems are likely to appeal to families and safety-conscious customers.
Comparison with Rivals
| Model | Base Price (€) | Base Engine | Power (hp) | Transmission | Euro NCAP Rating |
|---|---|---|---|---|---|
| Jeep Cherokee | 34,800 | 2.0 Multijet II diesel | 140 | 6-speed manual | 5 stars |
| Mitsubishi ASX | 19,350 | 1.6 petrol | 117 | 5-speed manual | 5 stars |
| Volkswagen Tiguan | ~25,000 | 1.4 TSI petrol | 122 | 6-speed manual | 5 stars |
Compared to its rivals, the Jeep Cherokee enters the market at a higher price point, but offers a more powerful base engine and a comprehensive standard safety package. The availability of a V6 petrol option also sets it apart from many competitors in this segment, which typically focus on smaller displacement engines.
Conclusion: A New Option for European SUV Buyers
The arrival of the new Jeep Cherokee gives European buyers another choice in the mid-size SUV segment. With a focus on safety, a range of efficient and powerful engines, and multiple trim levels, Jeep aims to attract a broad spectrum of customers. Its higher starting price is offset by strong equipment levels and a five-star safety rating, positioning it as a contender for those seeking a well-equipped, capable SUV. As competition intensifies, the Cherokee’s combination of American design and European-focused engineering will determine its success in the months ahead.
