Ferrari to Mark 60 Years in America with Ultra-Limited Model
Ferrari will celebrate six decades in the US market by unveiling a special edition car in October 2014, with production limited to just ten units.
Ferrari has confirmed it will mark 60 years of official presence in the United States by launching a special edition model, limited to only ten cars. The announcement came in September 2014 as part of the company’s half-year financial results, with the new car set for an unveiling in October.
The Maranello marque has kept details of the car tightly under wraps, disclosing only the production figure and the timing. The limited run of ten cars places this edition among the rarest Ferraris ever offered to customers. The company also plans a major event in Los Angeles to gather American clients and collectors, as well as a charity initiative linked to the anniversary.
A low-key reveal amid leadership change
Ferrari’s announcement was deliberately understated, appearing within a financial press release rather than a standalone launch communication. The timing coincided with major changes at the top of the company: Luca di Montezemolo, Ferrari’s long-serving chairman, had just confirmed his departure following disagreements with Fiat Chrysler Automobiles CEO Sergio Marchionne.
Outgoing chairman di Montezemolo stated that the car had been developed specifically for the US anniversary, and confirmed the ten-unit production cap. No further technical or design details were made public at the time. Historically, Ferrari has marked key anniversaries and milestones with limited series models, often drawing on its existing supercar platforms but with unique styling or performance upgrades. The company’s approach for the US 60th anniversary model follows this tradition of scarcity and exclusivity.
Financial context and US importance
The anniversary announcement came as Ferrari reported strong financial results for the first half of 2014. Revenues rose 14.5 percent to €1.35 billion, with trading profit up 5.2 percent and net income up 10 percent to €127.6 million. The US remains a key market for Ferrari, representing a substantial share of global sales and collector interest.
Ferrari’s strategy of combining a high-profile event in Los Angeles with the launch of a hyper-exclusive model reflects the brand’s ongoing emphasis on its American clientele. While no images or specifications have been released, the car is expected to appeal to the company’s most loyal US-based collectors, many of whom have supported Ferrari since it first entered the market in 1954.
Anniversary specials and collector value
Special edition models tied to anniversaries have become a fixture among luxury and performance car makers. Ferrari’s approach mirrors similar moves by rivals, such as the 2013 Corvette 427 Convertible and 60th Anniversary Package, and the Jaguar E-Type Celebration Special Edition. These limited runs tend to attract strong interest from collectors, often commanding premiums on the secondary market due to their rarity and historical significance.
With only ten units planned, the 60th US anniversary Ferrari will be among the most exclusive cars ever produced by the brand. Further details are expected when the car is revealed at the Los Angeles event in October 2014.
