Ford Transit Tourneo Custom Concept Revealed for Geneva
Ford has unveiled the Transit Tourneo Custom Concept, previewing a new eight-seat people mover for Europe and Asia ahead of its Geneva Motor Show debut.
Ford has taken the wraps off the Transit Tourneo Custom Concept, a new eight-seat van set to make its public debut at the Geneva Motor Show in March 2012. Developed for European and Asian markets, the Tourneo Custom previews a fresh approach to the people mover segment and foreshadows the next generation of Ford’s Transit passenger and commercial vehicles.
The concept introduces Ford’s “Kinetic Design” language to the van sector, with a front end that draws clear inspiration from the latest Focus and Fusion models. The grille, swept-back headlamps and LED running lights give it a more car-like appearance than previous Transit models. Large 18-inch alloys and a sculpted body complete the look, moving the Tourneo Custom away from utilitarian roots and towards a more upmarket, executive shuttle image.
Engine and technical details
Under the bonnet, the Tourneo Custom Concept uses Ford’s 2.2-litre Duratorq TDCi diesel engine, available in three outputs: 74kW, 92kW and 114kW. All versions are fitted with stop-start technology as standard, a move aimed at achieving class-leading fuel economy in both the passenger Tourneo and commercial Transit ranges. The engine range and efficiency focus underline Ford’s intention to appeal to both private buyers and fleet operators seeking lower running costs.
The concept is configured with an eight-seat layout, positioning it for both family and executive shuttle roles. Ford claims car-like handling and a driver-focused cockpit, aiming to attract customers who want more refinement and comfort in a van-based people carrier. The SYNC infotainment system, already familiar from Ford’s passenger cars, is included to boost appeal among tech-focused buyers.
Market positioning and production plans
Ford has confirmed the Tourneo Custom will enter production for Europe and Asia later in 2012. The related Transit commercial van range will follow before the start of 2013. There are no plans to offer the new model in the US, with Ford targeting established and growing markets where the Transit badge already enjoys strong recognition. The move comes as Ford seeks to modernise its van line-up and broaden its appeal beyond traditional commercial buyers.
The Tourneo Custom Concept’s unveiling at Geneva places it among several high-profile debuts at the show, as manufacturers use the event to preview new design directions and technologies. For those interested in how Ford’s van concepts have evolved, the Transit Skyliner Concept offered a more luxurious take at a later stage, as covered here:Ford Transit Skyliner Concept Debuts at New York Show
