Ford S-Max Concept unveiled at 2013 Frankfurt Motor Show
Ford previewed the next-generation S-Max with a concept at the Frankfurt Motor Show, revealing new styling, advanced safety technology and a seven-seat layout.
Ford presented the S-Max Concept to the public at the 2013 Frankfurt Motor Show, offering a first look at the direction for its next-generation seven-seat MPV. The concept previews both the design language and the technology Ford intends to bring to the production S-Max, expected to arrive in 2014.
Exterior Design
The S-Max Concept moves away from the upright MPV look of the outgoing model, adopting a lower, more dynamic stance. The front is dominated by a large trapezoidal grille reminiscent of recent Aston Martin designs, flanked by swept-back LED headlights. A raked windscreen, curved roofline and sculpted bodywork aim to give the car a sportier profile than rivals in the segment, which Ford has identified as lacking visual appeal. Muscular fenders and metallic accents further contribute to the concept’s more premium and athletic appearance.
Interior Features and Technology
Inside, the S-Max Concept offers seating for up to seven occupants, maintaining the flexibility that has been a hallmark of the S-Max range. The dashboard is set high, with a prominent instrument panel designed to enhance visibility and ergonomics for the driver. The seats feature carbon fibre-effect trim, and metallic accents are used throughout the cabin to create a more upmarket feel than the outgoing model. These touches are intended to attract buyers looking for a family car with a more sophisticated and modern interior.
The concept also debuts new technology, including Ford’s Intelligent Protection System. This suite includes pedestrian detection and an automatic braking function designed to reduce the severity of low-speed collisions. The system is able to detect pedestrians in the vehicle’s path and automatically apply the brakes if a collision is imminent. A Dual-View Display is fitted, allowing the driver and front passenger to view different content on the same screen, such as navigation for the driver and entertainment for the passenger. These features are intended to reinforce the S-Max’s family focus while adding premium touches.
Market Positioning and Outlook
Ford has not confirmed technical specifications or powertrain details for the S-Max Concept, as the focus at Frankfurt was on design and in-cabin technology. The company’s strategy is to make the next S-Max more appealing to buyers seeking style and technology in a practical seven-seat package. The production version, expected in 2014, will compete with other family MPVs but aims to stand out with its design and equipment. Ford’s approach with the S-Max Concept reflects a wider trend at the 2013 Frankfurt Motor Show, where manufacturers used concepts to signal the styling and technology direction for upcoming models.
Ford is targeting families who want more than just practicality from their MPV. By incorporating features typically found in more premium vehicles, such as advanced safety systems and high-quality interior materials, Ford hopes to attract customers who might otherwise consider SUVs or crossovers. The company’s decision to preview these features in the S-Max Concept suggests that the production version will be well-equipped to compete in a market where buyers increasingly expect both versatility and style.
Design Influence and Segment Impact
The S-Max Concept’s styling is notable for its departure from the traditional MPV template, which has often prioritised function over form. Ford’s use of a sportier silhouette, along with design cues borrowed from luxury brands, signals an effort to redefine what buyers can expect from a family vehicle. If these elements are carried over to production, the S-Max could appeal to a broader audience, including those who value aesthetics as much as practicality.
The emphasis on technology also sets the S-Max Concept apart from some rivals. Features like the Dual-View Display and Intelligent Protection System are not yet common in the MPV segment. By introducing these innovations, Ford is aiming to position the S-Max as a leader in safety and in-car entertainment, areas that are becoming increasingly important to buyers.
Anticipated Production Model
Rumours suggest that the second generation of the Ford S-Max will reach the market in 2014. While the concept’s more dramatic design elements may be toned down for production, key features such as the advanced safety technology and flexible seating are likely to remain. As Ford refines the final model, the S-Max is expected to continue offering a blend of spaciousness, innovative features and a more distinctive appearance than many of its competitors.
The S-Max Concept’s unveiling at the Frankfurt Motor Show highlights Ford’s commitment to evolving its MPV offering in line with changing customer expectations. With the production model set to follow soon, the S-Max is poised to play a significant role in Ford’s European line-up and could influence the wider MPV market.
Related Concepts at Frankfurt 2013
Ford was not alone in using the 2013 Frankfurt Motor Show to showcase its vision for future models. Other manufacturers also presented concept vehicles, such as the Peugeot 308 R Concept, which pointed to upcoming changes in design and performance for the French brand. These debuts underline the importance of motor shows as a platform for automakers to preview new ideas and gauge public reaction before committing to production.
