Garage Italia Customs creates Fiat 500 Pepsi “Live for Now” for Milan Design Week

Garage Italia Customs has applied a two-tone blue and white scheme to the seats, using Foglizzo leather with a pattern inspired by the bubbles in a glass of Pepsi. The effect was achieved by inserting a soft support beneath the leather, giving a tactile, raised finish. The gear knob is finished in all three Pepsi colours. Door panels and the headliner use a red DreamLux textile, with optical fibre woven into the material for a glowing effect. The overall result is a cabin that leans heavily into the street-art and pop-culture influences that Garage Italia Customs is known for.

No changes under the skin

The Pepsi “Live for Now” Fiat 500 remains mechanically standard, with all modifications focused on design and materials rather than performance. Garage Italia Customs has previously produced a series of themed Fiat 500s, but this is the first to use a global consumer brand as its inspiration for both exterior and interior. The car was presented to coincide with Milan Design Week, targeting a younger audience with its bold aesthetic.

Garage Italia Customs has made a name for itself with bespoke projects such as the Alfa Romeo 4C Hokusai art car, but the Pepsi 500 is a clear play for pop-culture relevance. The project demonstrates the company’s willingness to push the boundaries of automotive customisation, though the appeal of such a bright, branded interior is likely to remain niche.