Garage Italia Customs creates Fiat 500 Pepsi “Live for Now” for Milan Design Week
Garage Italia Customs has unveiled a one-off Fiat 500 with a Pepsi-inspired livery and interior, timed for Milan Design Week 2016.
Garage Italia Customs has revealed a bespoke Fiat 500 themed around Pepsi’s “Live for Now” campaign, showcasing the car during Milan Design Week 2016. The one-off project features a distinctive blue, red and white livery, with custom treatments extending from the exterior wrap to the cabin materials.
The exterior is split between a tailored Pepsi blue wrap on the lower half and a digitally printed upper section, both incorporating the soft drink’s branding cues. Red accents on the wheel spokes and front fascia complete the Pepsi look, while the familiar globe logo appears on the headrests inside.
Interior details: leather, bubbles and fibre optics
Garage Italia Customs has applied a two-tone blue and white scheme to the seats, using Foglizzo leather with a pattern inspired by the bubbles in a glass of Pepsi. The effect was achieved by inserting a soft support beneath the leather, giving a tactile, raised finish. The gear knob is finished in all three Pepsi colours. Door panels and the headliner use a red DreamLux textile, with optical fibre woven into the material for a glowing effect. The overall result is a cabin that leans heavily into the street-art and pop-culture influences that Garage Italia Customs is known for.
No changes under the skin
The Pepsi “Live for Now” Fiat 500 remains mechanically standard, with all modifications focused on design and materials rather than performance. Garage Italia Customs has previously produced a series of themed Fiat 500s, but this is the first to use a global consumer brand as its inspiration for both exterior and interior. The car was presented to coincide with Milan Design Week, targeting a younger audience with its bold aesthetic.
