Infiniti Etherea concept previews compact luxury future
Infiniti has revealed the Etherea concept ahead of its Geneva debut, signalling the brand's intentions for a new entry-level luxury model targeting younger buyers.
Infiniti has released the first images of its Etherea concept, a compact luxury model set to make its public debut at the 2011 Geneva Motor Show. The Etherea previews the brand’s approach to a future entry-level model, aimed at attracting younger buyers to the Infiniti range.
At just over four inches longer than the Nissan Versa, the Etherea concept is a compact vehicle but is positioned for a very different market. Infiniti’s global chief, Toru Saito, described the car as representing a new type of luxury, one that moves away from the conservative image of traditional premium saloons. The design blends elements of coupe, hatchback, sedan and even crossover, resulting in a sculptural, near mono-volume form.
Design details and influences
The Etherea’s sharply raked windscreen and distinctive C-pillar draw inspiration from the Infiniti Essence concept, giving the car a dynamic profile uncommon in the segment. The bodywork is sculpted, with a flowing silhouette that avoids the upright stance of conventional hatchbacks. The concept’s proportions and detailing are intended to appeal to a younger, urban clientele seeking premium features in a compact footprint.
Infiniti has stated that the Etherea is not simply a scaled-down version of its larger models, but a fresh take on compact luxury. The design team aimed to combine practicality, style and new technology in a single package, suggesting the production version could compete with established European premium hatchbacks.
Powertrain and technical details
Infiniti has not released technical specifications for the Etherea concept. While the images reveal a badge suggesting hybrid technology, no details have been confirmed about the engine, battery or drivetrain layout. More information is expected to be announced at the Geneva show in March.
- First official images released February 2011
- Public debut scheduled for Geneva Motor Show March 2011
- Design influenced by Infiniti Essence concept
- Hybrid badging visible but details unconfirmed
Infiniti’s entry-level ambitions
The Etherea concept signals Infiniti’s intention to expand its line-up with a compact model, broadening its appeal in Europe and other markets where smaller premium cars are in demand. If the Etherea translates into a production vehicle, it would give Infiniti a contender in a segment dominated by the likes of the Audi A3, BMW 1 Series and Mercedes-Benz A-Class.
Further details on the Etherea’s technical features, interior and production plans are expected at the Geneva Motor Show. For now, the concept gives the clearest indication yet of Infiniti’s future direction in the compact luxury segment.
