2014 Ford Fiesta debuts with new design and added tech
Ford has unveiled the 2014 Fiesta, featuring a redesigned front end inspired by the Fusion and introducing new safety and connectivity technology for small car buyers.
Ford has revealed the 2014 Fiesta, bringing a new front-end design, updated technology and added safety features to its best-selling small car. The unveiling took place at the 2012 Moscow Motor Show, marking the global debut of the refreshed model.
The most obvious change is the front fascia, now dominated by a large trapezoidal grille reminiscent of the current Fusion (Mondeo in Europe). Ford has previously described this as a unique design, though the resemblance to Aston Martin's signature grille has not gone unnoticed by observers. Slimmer headlamps and a more sculpted bonnet complete the visual update, giving the Fiesta a more mature and upmarket look compared to its predecessor.
The 2014 Fiesta's styling update is part of Ford's effort to keep the model relevant in a highly competitive segment. The Fiesta has been one of the world's most popular small cars for decades, and the company is keen to maintain its appeal as buyers demand more sophisticated design and features even in compact models.
Technology and safety upgrades
Ford is introducing several new technologies to the Fiesta for 2014. The car will offer the SYNC voice-activated connectivity system, allowing drivers to control media and phone functions hands-free. The MyKey system, making its European debut, lets owners set speed and audio limits for younger drivers. Active City Stop, designed to help avoid low-speed collisions, is also available. Other features include Bluetooth, USB connectivity and Emergency Assistance.
- SYNC voice-activated infotainment system
- MyKey programmable key for safety
- Active City Stop collision avoidance
- Bluetooth and USB connectivity
- Emergency Assistance
By adding these features, Ford is targeting buyers who expect advanced technology in smaller, more affordable cars. MyKey is particularly aimed at families, giving parents more control over how the car is used by younger drivers. Active City Stop brings a level of safety technology that was previously rare in this segment.
Global ambitions for the Fiesta
Ford's strategy with the 2014 Fiesta is to reinforce its position in global markets against strong competition from models such as the Volkswagen Polo and the newly updated 2014 Toyota Corolla. The Fiesta's combination of updated styling and new technology is intended to keep it competitive, especially in Europe and emerging markets where small cars make up a large share of sales.
