Mercedes-AMG Project One teaser reveals minimalist F1-inspired cockpit
A new official image from Mercedes-AMG offers a partial look at the Project One hypercar’s interior, highlighting its digital displays and racing influences ahead of its Frankfurt debut.
Mercedes-AMG has released a new teaser image that partially reveals the interior of the Project One hypercar, ahead of its public debut at the 2017 Frankfurt Motor Show. The image, though low in resolution, confirms several Formula One-inspired details and a focus on stripped-back, high-tech design.
Mercedes-AMG Project One: Interior Teaser Reveals F1-Inspired Design
Interior Details: Minimalist and Motorsport-Inspired
The Project One’s interior, as glimpsed in the teaser, adopts a minimalist, motorsport-inspired approach. The dashboard is dominated by two digital displays. The primary display serves as a fully digital instrument cluster, while a secondary screen in the centre adopts the floating tablet style seen in recent Mercedes models. This arrangement is paired with a pared-back dashboard, reflecting the car’s track-focused nature.
The steering wheel is particularly notable: it is flat at both the top and bottom, directly inspired by Formula One design. Integrated controls and a prominent tachometer display are visible, reinforcing the car’s motorsport credentials. The teaser also hints at a large windscreen, likely intended to maximise forward visibility, compensating for the expectedly limited rear view due to the car’s packaging.
Focus on Technology and Function
Mercedes-AMG’s approach with the Project One interior is to prioritise function and technology over traditional luxury. The use of digital displays and a streamlined layout aligns with the car’s positioning as a road-going hypercar derived from Formula One technology. The Project One is being developed at Mercedes-AMG High Performance Powertrains in Brixworth, United Kingdom, the same facility responsible for the company’s championship-winning F1 engines.
The company has previously confirmed that the Project One will use a hybrid powertrain based on their Formula One engine. This F1 link is evident not only in the powertrain but also in the interior’s focus on advanced displays and driver-oriented controls. The digital cockpit sets the Project One apart from previous AMG road cars, making it a showcase for Mercedes-AMG’s motorsport expertise.
Production, Exclusivity and Anticipation
Production of the Project One will be strictly limited to 275 units. According to Mercedes-AMG, all build slots have already been allocated, with prices understood to exceed $2 million per car. This exclusivity, combined with the car’s Formula One heritage and advanced technology, has made it one of the most anticipated reveals at the 2017 Frankfurt Motor Show.
Very few people will get to experience the Project One first-hand, but the teaser provides an early look at how Mercedes-AMG is translating F1 innovation into a road car. As the public debut approaches, interest continues to build around how the final production interior will compare to what has been shown so far. The Project One stands as a rare example of Formula One technology and design entering the hypercar segment, making its interior reveal a significant moment for enthusiasts and collectors alike.
