Kia Ghost Soul Limited Edition Targets US Market with 1,100 Units
Kia launched the Ghost Soul as a 2010 special edition in the US, offering unique styling, upgraded equipment and a production run capped at just 1,100 cars.
Kia introduced the Ghost Soul as a limited edition for the 2010 model year, targeting US buyers with just 1,100 units available. The Ghost Soul joined the Soul’s expanding special edition line-up, following previous variants such as Ignition, Denim and Shadow Dragon. It arrived with a set of unique features and cosmetic changes aimed at drivers looking for something beyond the standard Soul.
Distinctive styling and equipment
The Ghost Soul stood out with its Pale Blue exterior paint, grey accent stripes and bespoke graphics, including “dragon” and “houndstooth” motifs. Kia fitted 18-inch alloy wheels and a power moonroof as standard, while front-fender vents and LED turn indicators added further visual distinction. The special edition’s exterior package aimed to appeal to buyers wanting a more individual look than regular Soul models.
Inside, the Ghost Soul received an Audio Upgrade Package, featuring a centre speaker, subwoofer, external amplifier and speaker lights that pulse with the music. The cabin included semi-bucket front seats, flat-folding rear seats for added practicality, and a leather-trimmed steering wheel and gear knob. Bluetooth hands-free connectivity was also standard, reflecting the model’s focus on both comfort and technology.
Engine and transmission options
The Ghost Soul was powered by Kia’s 2.0-litre inline four-cylinder petrol engine. Buyers could choose between a five-speed manual gearbox or an optional four-speed automatic. The engine and transmission options were consistent with the higher-spec Soul trims available in the US at the time, offering a balance of performance and efficiency for the segment.
| Engine | 2.0-litre inline four-cylinder petrol |
|---|---|
| Transmission | 5-speed manual or 4-speed automatic |
| Power output | Not officially stated for Ghost Soul; matches standard 2.0-litre Soul |
| Wheels | 18-inch alloy |
| Paint | Pale Blue with grey accents |
| Audio system | Upgraded with subwoofer, centre speaker, external amplifier, speaker lights |
Pricing and availability
Kia priced the Ghost Soul at $20,185 for the manual and $21,185 for the automatic. Both prices included the full suite of special edition features. With production capped at 1,100 units for the US, the Ghost Soul was positioned as an exclusive option for buyers seeking a distinctive compact car with extra equipment.
Safety and recognition
The standard Soul platform had earned strong safety ratings in 2010, with high marks from US and European testing agencies. The Ghost Soul, sharing its structure and equipment with the regular Soul, benefited from these credentials. For more on 2010 safety ratings, see 2010 IIHS Top Safety Picks: 27 Cars and SUVs Earn Highest Marks.
