Lamborghini Showcases Unique Aventador S at Goodwood Festival of Speed
A one-off Lamborghini Aventador S, finished in matte Grigio Acheso with bespoke orange details, headlined the marque’s presence at the 2017 Goodwood Festival of Speed.
Lamborghini used the 2017 Goodwood Festival of Speed to display a unique Aventador S, finished in a custom specification created through its Ad Personam personalisation programme. The car was presented in matte Grigio Acheso paintwork, set off by bold matte orange highlights on the bodywork and brake calipers.
The Aventador S at Goodwood was intended to showcase the breadth of customisation available to Lamborghini buyers. Alongside the bespoke paint and accents, the car featured extensive carbon fibre elements. Glossy black finishes dominated the package, with a visible carbon roof providing contrast. The Dianthus alloy wheels were finished in glossy black, matching the car’s black exhaust tip.
Ad Personam personalisation on display
Lamborghini’s Ad Personam programme allows buyers to tailor their cars far beyond standard factory options. The Goodwood car illustrated the kind of one-off combinations possible, with materials and finishes chosen to emphasise both the Aventador S’s aggressive styling and the owner’s preferences. The company used the Festival’s high-profile setting to underline its commitment to bespoke customer requests.
Goodwood Festival of Speed presence
The one-off Aventador S shared the Lamborghini stand with an orange Huracán Performante, further highlighting the brand’s V12 and V10 offerings. Goodwood’s mix of historic and modern machinery provided a fitting backdrop for the Aventador S, which sits at the top of Lamborghini’s regular production range. The car’s 1,575kg dry weight and carbon-intensive construction were on show to a UK audience with a strong appetite for personalisation and performance.
