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Lamborghini Aventador LP700-4: US Price Announced, Austrian Test Car Crashed

Lamborghini set the 2012 Aventador LP700-4 base price at $387,000 in the US, as news surfaced of a journalist crashing the supercar during an Austrian test drive.

By Editorial Desk Updated
Lamborghini Aventador LP700-4 in standard coupe form
Lamborghini Aventador LP700-4 in standard coupe form Alexander Migl / CC BY-SA 4.0

Lamborghini has officially set the US base price for its 2012 Aventador LP700-4 at $387,000, excluding taxes and fees. This figure places the Aventador firmly at the upper end of the supercar market, surpassing its predecessor and many rivals in both price and performance. When factoring in the $2,995 destination charge and the $3,700 gas guzzler tax, the total cost before any additional options comes to $393,695. This pricing cements the Aventador's status as Lamborghini's new flagship, appealing to buyers seeking exclusivity and cutting-edge engineering.

Lamborghini Aventador 2012: US Base Price Announced

2012 Lamborghini Aventador LP700-4: Key Specifications
Engine6.5-litre naturally aspirated V12
Power Output690 hp
Torque509 lb-ft
Transmission7-speed ISR automated manual
DrivetrainAll-wheel drive
0-60 mph2.9 seconds (manufacturer claim)
Top Speed217 mph (manufacturer claim)
US Base Price$387,000
Total with Charges$393,695 (excl. options)

Aventador Test Car Crashed in Austria

On 30 August 2011, a Lamborghini Aventador LP700-4 test car was involved in an accident in Austria. The car was being driven by Austrian journalist Thomas Glavinic during a media test drive. According to reports, the incident took place while Glavinic was overtaking a long truck at the end of a queue of vehicles. During the manoeuvre, the Aventador struck the truck and was sent into a roadside ditch. Austrian police investigated the incident and found no evidence of excessive speed. Fortunately, no injuries were reported as a result of the crash.

Comparison with Segment Rivals

The Aventador’s US price and performance figures place it at the very top of the supercar segment for 2012. For context, the 2012 Ferrari 458 Spider was announced at $257,000 in the US, making the Lamborghini a considerable leap in both cost and capability. The Aventador replaces the Murciélago as Lamborghini’s flagship, introducing a new platform, drivetrain, and a more aggressive design language. Early demand for the Aventador was strong, with many allocations reserved well in advance of deliveries.

2012 Supercar Price Comparison (US Market)
ModelBase PriceEngine0-60 mph (s)Top Speed (mph)
Lamborghini Aventador LP700-4$387,0006.5L V122.9217
Ferrari 458 Spider$257,0004.5L V8~3.4198
Mercedes SLS AMG$189,6006.2L V83.7197

Technical Highlights of the Aventador

  • 6.5-litre naturally aspirated V12 engine delivering 690 hp and 509 lb-ft of torque
  • Seven-speed Independent Shifting Rod (ISR) automated manual transmission for rapid gear changes
  • All-wheel drive system for optimal traction and handling
  • Carbon fibre monocoque chassis for reduced weight and increased rigidity
  • Acceleration from 0 to 60 mph in 2.9 seconds (manufacturer claim)
  • Top speed of 217 mph (manufacturer claim)

Market Context and Early Reception

The Aventador’s arrival marked a significant evolution for Lamborghini, both in terms of engineering and market presence. As the replacement for the Murciélago, the Aventador introduced a new era of performance and design for the brand. Its high price did not deter early buyers, with initial allocations selling out quickly. The car’s technical advancements, such as the carbon fibre chassis and innovative transmission, contributed to its appeal among enthusiasts and collectors.

While the Aventador’s performance and exclusivity are central to its identity, the incident involving the crashed test car in Austria also highlights the risks associated with media testing of high-performance vehicles. Manufacturers must balance the need for publicity with the importance of safety and the considerable costs involved in press fleet management.

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