Ares Design gives Lamborghini Huracan a 650hp upgrade
Ares Design, founded by ex-Lotus CEO Dany Bahar, has transformed the Lamborghini Huracan with bespoke styling and a power boost to 650hp.
Ares Design is a coachbuilding and tuning company founded by former Lotus boss Dany Bahar. With its main factory in Modena, Italy, the company has established itself in the world of high-end automotive customisation. Ares Design also maintains showrooms in London and Dubai, and has dealerships in Los Angeles and Japan. The company’s international footprint reflects its ambition to cater to a global clientele seeking bespoke vehicles.
Ares Design and Its Background
Lamborghini Huracan by Ares Design: Exterior Enhancements
The Lamborghini Huracan receives significant visual changes under the expertise of Ares Design. The car’s exterior is fitted with a custom carbon-fibre body kit, which includes a redesigned front bumper with larger air intakes and carbon-fibre blades. A distinctive air blade is added to the side, contributing to the car’s aggressive presence. The package is completed with 21-inch wheels, which further enhance the Huracan’s stance and road presence. These modifications result in a unique look that remains true to the Lamborghini brand while offering a bespoke touch for discerning customers.
Interior Customisation
Inside, Ares Design upgrades the Huracan’s cabin with faux carbon-fibre leather trim and other custom details. This approach allows owners to enjoy a more personalised interior environment, tailored to their preferences. The focus on materials and finish underlines Ares Design’s commitment to luxury and individuality.
Performance and Engineering
The most notable technical upgrade is the tuning of the Huracan’s 5.2-litre naturally aspirated V10 engine. Through an updated electronic control unit, Ares Design increases output to 650hp, up from the standard 602hp. While the original exhaust system is retained as standard, customers have the option to select a lightweight titanium exhaust for a different sound and reduced weight. Although Ares Design has not published acceleration or top speed figures, the power increase is expected to deliver improved performance compared to the standard Huracan. These enhancements are aimed at buyers who want more than just visual changes, blending Italian engineering with aftermarket performance.
A Bespoke Approach and Market Position
Ares Design’s approach to the Huracan is highly bespoke, emphasising individuality and exclusivity. The company has not released official pricing for the package, which is consistent with its practice of tailoring builds to specific client requirements. This strategy positions Ares Design as a serious player in the high-end customisation market, appealing to those who seek a unique vehicle that stands apart from standard offerings. With its international presence and growing portfolio, Ares Design is aiming to make a lasting impression among enthusiasts and collectors alike.
