Mercedes-Benz Starts Production of Updated GL-Class SUV in Alabama
The Tuscaloosa plant marks the first example of the second-generation GL-Class, with Mercedes-Benz aiming for increased output and a larger workforce in the years ahead.
Mercedes-Benz has begun production of the updated GL-Class SUV at its Tuscaloosa, Alabama facility, marking a significant milestone for the brand’s SUV lineup. The first example of the second-generation model, known as Job 1 in industry terms, rolled off the assembly line on 28 June 2012. This event was celebrated by all 3,500 employees at the plant, highlighting the importance of the GL-Class to both the manufacturer and the region.
Mercedes-Benz Begins Production of Updated GL-Class SUV in Alabama
Significance of the Tuscaloosa Plant and Local Workforce
The Tuscaloosa plant has played a central role in Mercedes-Benz’s global SUV strategy since it began producing SUVs in 1997. The facility currently assembles the GL-Class alongside the M-Class and R-Class, making it a key site for the company’s North American operations. Mercedes-Benz has indicated that the plant’s workforce could grow by 50% in the coming years, potentially increasing from 3,500 to more than 5,000 employees. This anticipated expansion reflects both the strong demand for luxury SUVs in the US and the company’s confidence in its Alabama operations. Such growth is expected to bring additional investment and job opportunities to the region, further cementing Tuscaloosa’s role in the company’s future plans.
Features of the Updated GL-Class
The second-generation GL-Class is positioned as the largest SUV in the Mercedes-Benz range, sitting above the M-Class and designed to appeal to buyers seeking maximum space, comfort and advanced features. The updated model introduces revised exterior styling and incorporates new technology, including updated infotainment systems and enhanced safety features. While full technical details for the 2013 GL-Class have not yet been released, Mercedes-Benz has highlighted the addition of more advanced driver assistance systems and improvements in interior comfort. These updates are intended to address customer demand for greater luxury and convenience in the full-size SUV segment.
The outgoing 2012 GL-Class started at over $62,000 in the US, and while pricing for the 2013 model has not been announced, it is expected to remain in the premium segment. The new generation aims to attract buyers with its blend of technology, safety and a refreshed design. Deliveries of the 2013 GL-Class are scheduled to begin in August or early September 2012, bringing the updated model to showrooms across the US.
Market Position and Competitors
The GL-Class competes in the full-size luxury SUV segment, where its key rivals include the BMW X5, Cadillac Escalade and Audi Q7. These models all target similar buyers who prioritise interior space, comfort and premium features. The updated GL-Class is expected to strengthen Mercedes-Benz’s position in this competitive market, particularly in North America where demand for large SUVs remains strong. The combination of new technology, safety enhancements and a reputation for luxury is central to the model’s appeal.
Impact on Alabama and Mercedes-Benz’s Strategy
Mercedes-Benz’s decision to base GL-Class production in Alabama underlines the importance of the North American market for large SUVs. The Tuscaloosa plant has received substantial investment to support new models and increased output. The planned workforce expansion is tied to the expected success of the new GL-Class and the continued growth of the SUV segment in the US. Local officials and economic development groups anticipate that the plant’s growth will have positive effects on the surrounding community, including the creation of new jobs and increased economic activity.
Looking Ahead: GL-Class Deliveries and Future Plans
With production of the updated GL-Class now under way, Mercedes-Benz is preparing for the arrival of the new model in dealerships from late summer 2012. The company’s focus on advanced technology and safety, along with its investment in the Alabama facility, signals a continued commitment to the SUV market. The expansion of the Tuscaloosa plant’s workforce and the introduction of new models are expected to play a key role in Mercedes-Benz’s strategy for growth in North America.
For further information on Mercedes-Benz SUV production and recent recalls affecting related models, see coverage on Mercedes-Benz recalls involving M-Class SUVs in the US.
