BMW launches new Gifts collection with accessories for all ages
BMW’s new Gifts package features branded watches, sunglasses, cycling gear and more, with prices ranging from under $50 to $1,200, available from mid-October.
BMW has introduced a new Gifts package for 2017, offering a range of branded accessories and lifestyle products aimed at men, women and children. The collection goes on sale nationwide at BMW retailers and online from mid-October. This new line-up features a variety of items, including accessories, clothing, cycling gear, and more, all designed to appeal to BMW enthusiasts and those seeking high-quality, practical, or giftable products bearing the BMW badge.
Overview of the BMW Gifts Package
Products and Pricing
The BMW Gifts package covers a wide selection of items, with prices starting at $40.50 and reaching up to $1,200. The collection includes:
- BMW M Cufflinks: $40.50, high-quality metal with embossed M logo
- BMW Baby Racer II: from $126.50, ride-on toy for children
- BMW Golf Bag: $268.50, 9-inch bag with multiple storage compartments and a weatherproof valuables pocket
- BMW Golf Gift Set: $81.50, includes three Titleist ProV1 golf balls with BMW logo, a pitch fork, ball marker, club towel, and ten golf tees
- Men’s BMW Chrono Watch: $271.50, 40 mm stainless steel case, Swiss precision quartz movement, water-resistant up to 10 atm
- BMW Titanium Sports Sunglasses: $149.50, shatter-proof olive green lenses, 100% UVA, UVB, and UVC protection, laser-engraved BMW logo
- BMW Cruise Bike: $1,200, 24-speed aluminium frame using hydroforming technology, smooth-welded seams, contemporary design
- BMW Women’s Yoga Jacket: $79.50, purple fitted jacket with 12% spandex for flexibility
- BMW M Wrist Strap: $94.50, leather strap with Alcantara inserts and raw-edge design
- F1 Ladies’ Handbag: $133.50, white handbag with striped design, patch pockets, metallic stick closure, and shoulder strap
Highlights from the Collection
The BMW Baby Racer II provides a branded ride-on toy for children, appealing to families and younger fans of the marque. The BMW Cruise Bike, the most expensive item in the collection, is designed for adults seeking a premium cycling experience. This bike features a 24-speed aluminium frame, hydroforming technology, and smooth-welded seams, reflecting BMW’s focus on design and innovation beyond the automotive sector.
Golf enthusiasts are catered for with both a full-sized BMW Golf Bag and a BMW Golf Gift Set, which includes logo-branded Titleist golf balls and a variety of useful accessories. These items combine practical features with the prestige of the BMW brand, making them suitable gifts for those who enjoy the sport.
The clothing selection includes a women’s yoga jacket made with spandex for added flexibility and a leather M wrist strap with Alcantara inserts, offering both style and comfort. The F1 Ladies’ Handbag, featuring a dynamic striped design and metallic closure, adds a motorsport-inspired touch to the range. Accessories like the BMW M Cufflinks and Titanium Sports Sunglasses further extend the brand’s reach into everyday fashion and lifestyle.
Availability and Purchasing Options
BMW states the Gifts collection will be available across the country at authorised retailers and through the official online store from mid-October. This availability ensures that customers nationwide can access the range, whether shopping in person or online. The products are intended to complement BMW’s core vehicle line-up, allowing customers to express their affinity for the brand in various aspects of daily life.
Summary Table of Key Items and Prices
| Product | Description | Price |
|---|---|---|
| BMW M Cufflinks | Metal, embossed M logo | $40.50 |
| BMW Baby Racer II | Ride-on toy for children | from $126.50 |
| BMW Golf Bag | 9-inch, multiple compartments | $268.50 |
| BMW Golf Gift Set | Golf balls and accessories | $81.50 |
| Men’s BMW Chrono Watch | Stainless steel, Swiss quartz, water-resistant | $271.50 |
| BMW Titanium Sports Sunglasses | Shatter-proof, full UV protection | $149.50 |
| BMW Cruise Bike | 24-speed aluminium frame | $1,200 |
| BMW Women’s Yoga Jacket | Purple, 12% spandex | $79.50 |
| BMW M Wrist Strap | Leather and Alcantara, raw-edge design | $94.50 |
| F1 Ladies’ Handbag | White, striped design, metallic closure | $133.50 |
