Kia launches third-generation Rio hatchback in Malaysia
Kia’s new Rio arrives in Malaysia as a five-door hatchback, offered in EX and SX trims, with a 1.4-litre engine and prices starting from RM73,888.
Kia has introduced the third-generation Rio to the Malaysian market, marking a new addition to the competitive B-segment hatchback class. The five-door hatchback is available in two trim levels: EX and SX. Pricing starts at RM73,888 for the EX variant, while the SX is positioned higher at RM79,888. Both prices are on the road and inclusive of insurance, making the model accessible to a wide range of buyers looking for a practical and well-equipped compact car.
Introduction and Launch Details
Engine and Performance
Both the EX and SX versions of the new Kia Rio are powered by Kia’s 1.4-litre MPI Gamma engine. This petrol unit produces 109 PS at 6,300 rpm and 137 Nm of torque at 4,200 rpm, delivering sufficient performance for city and suburban driving. Power is sent to the front wheels through a four-speed automatic transmission. According to Kia, the Rio achieves a combined fuel consumption of 16.6 km per litre, which positions it competitively among other compact hatchbacks available in Malaysia.
Dimensions and Practicality
The third-generation Rio is designed with urban usability in mind. It measures 4,045 mm in length, which allows for easy manoeuvrability in city traffic and parking situations. The hatchback body style is practical for everyday use, offering a boot capacity of 288 litres. This amount of space is suitable for groceries, luggage, or other daily needs, making the Rio a practical choice for small families or individuals.
Equipment and Features
Standard features for both the EX and SX trims include electric folding side mirrors, LED side repeaters, a cooling glove box, static bending lights, Bluetooth connectivity, and LED daytime running lights. These features are aimed at enhancing convenience, safety, and comfort for the driver and passengers. The SX trim, which is priced higher, is said to add further equipment, although the specific additional features were not detailed in the official announcement. Both trims are available exclusively as five-door hatchbacks, catering to the preference for practicality in this segment.
Colour Options
Buyers of the new Kia Rio can choose from five exterior colours: Electronic Blue, Bright Silver, Clear White, Signal Red, and Deep Blue. This selection is intended to appeal to a broad range of tastes, from those who prefer a classic look to those seeking a more vibrant finish.
Positioning in the Market and Rivals
The new Kia Rio is positioned to compete directly in the Malaysian B-segment hatchback market. It targets buyers seeking a modern, well-equipped small car without stepping up to a more expensive segment. The Rio’s main rivals include models such as the Toyota Vios, which has also seen recent updates for Malaysia, as well as other compact hatchbacks in a similar price bracket. Kia’s strategy focuses on offering a combination of competitive pricing, generous equipment, and practical design to attract value-conscious buyers.
Trim and Specification Summary
| Trim | Price (RM) | Key Features |
|---|---|---|
| EX | 73,888 | Standard kit: LED DRLs, Bluetooth, electric folding mirrors |
| SX | 79,888 | Adds further features (not fully detailed) |
Availability and Outlook
The arrival of the new Rio gives Kia dealers in Malaysia a fresh contender in a highly competitive segment. The brand is relying on its reputation for strong equipment levels and value for money to attract buyers. The model is now available for order at Kia dealerships nationwide, offering Malaysian consumers another option in the compact hatchback category.
Summary of Key Specifications
| Engine | 1.4-litre MPI Gamma petrol |
|---|---|
| Power Output | 109 PS @ 6,300 rpm |
| Torque | 137 Nm @ 4,200 rpm |
| Transmission | Four-speed automatic |
| Fuel Economy | 16.6 km/litre (claimed) |
| Body Style | Five-door hatchback |
| Boot Space | 288 litres |
| Length | 4,045 mm |
| Trim Levels | EX, SX |
| Price (On the Road) | RM73,888 (EX), RM79,888 (SX) |
| Exterior Colours | Electronic Blue, Bright Silver, Clear White, Signal Red, Deep Blue |
