Mitsubishi prepares Mirage for 2013 US debut
Mitsubishi will bring the Mirage supermini to the US market in September 2013, following its North American debut at the New York Auto Show.
Mitsubishi has confirmed it will launch the Mirage in the United States in 2013, with the subcompact set to appear at the New York Auto Show in April before reaching showrooms in September. The company has not finalised whether the US model will keep the Mirage name, but sources suggest it is likely to do so, as the badge is already in use across Asian markets. The Mirage will join Mitsubishi’s American line-up as an entry-level hatchback, positioned below the Lancer and Outlander Sport.
New Mitsubishi Mirage Getting Ready for U.S. Launch
Engine and Specification for US Market
Mitsubishi is expected to fit the US-bound Mirage with a 1.2-litre naturally aspirated three-cylinder petrol engine. While the company has not released full technical details for the American version, the same engine in other markets produces 79bhp. In Europe, the Mirage is also offered with a smaller 1.0-litre unit making 70bhp, but this is not expected to reach the US. The US Mirage is expected to use a 1.2-litre three-cylinder petrol engine, likely producing around 79bhp as in other markets.
Positioning and Rivals
Mitsubishi’s move to introduce the Mirage reflects its strategy to strengthen its presence in the subcompact segment in North America, where competition includes the Chevrolet Spark, Nissan Versa and Ford Fiesta. The Mirage will target buyers seeking low running costs and a competitive entry price. Final pricing and equipment levels for the US have not yet been disclosed. However, Mitsubishi is aiming to attract buyers looking for affordable urban transport with low fuel consumption, a key consideration in the segment.
- Mirage to debut at 2013 New York Auto Show
- US launch scheduled for September 2013
- Likely to retain Mirage nameplate
- 1.2-litre three-cylinder engine expected for US
- Competes with Chevrolet Spark, Nissan Versa, Ford Fiesta
What to Expect at Launch
Full US-market specifications, including safety features, trim levels and pricing, will be detailed during the Mirage’s public debut at the New York Auto Show. The model’s introduction marks Mitsubishi’s renewed effort to appeal to budget-conscious consumers and those prioritising fuel efficiency. The Mirage’s compact size and expected low running costs are likely to be strong selling points for city dwellers and first-time car buyers.
The Mirage has already established itself in several Asian and European markets, where its affordability and efficiency have made it popular among buyers. Mitsubishi will be hoping to replicate this success in the United States, particularly as the demand for economical small cars continues to grow. The company’s decision to bring the Mirage stateside comes at a time when many manufacturers are expanding their subcompact offerings to meet changing consumer preferences.
Comparison with International Variants
| Market | Engine Options | Power Output |
|---|---|---|
| Europe | 1.0-litre three-cylinder | 70bhp |
| Europe & Asia | 1.2-litre three-cylinder | 79bhp |
| United States (expected) | 1.2-litre three-cylinder | Around 79bhp |
Anticipated Features and Market Impact
While Mitsubishi has yet to reveal the full list of features for the US Mirage, models in other regions offer basic comfort and convenience equipment, including air conditioning, power windows, and basic infotainment systems. Safety features such as airbags and anti-lock brakes are typically standard in most markets. The US version is expected to offer a similar set of features tailored to local regulations and consumer expectations.
The launch of the Mirage in the US represents Mitsubishi’s attempt to revitalise its brand in a competitive market. Subcompact cars like the Mirage are often chosen for their affordability, efficiency, and ease of use in urban environments. If the Mirage can deliver on these fronts, it could help Mitsubishi attract new customers and improve its sales performance in North America.
