Nissan Almera sedan debuts in Thailand under eco-car scheme
Nissan has launched the new Almera in Thailand, introducing a 1.2-litre sedan to the government’s eco-car programme with prices starting at 429,000 baht.
Nissan Motor Thailand has launched the new generation Almera sedan, marking a significant development for the brand in the Thai market. This model is the first four-door sedan to participate in Thailand’s eco-car programme, following the earlier success of the Nissan March hatchback. The Almera’s introduction reflects Nissan’s ongoing commitment to local production and its strategic focus on the ASEAN region. Sales began across Thailand on 7 October 2011, with prices starting at 429,000 baht and rising to 599,000 baht for higher trim levels.
Introduction of the New Nissan Almera in Thailand
Engine and Performance
The new Almera is equipped with a 1.2-litre three-cylinder petrol engine, producing 79 horsepower and 106 Nm of torque. Customers can select either a five-speed manual transmission or Nissan’s XTRONIC-CVT automatic gearbox. This engine and transmission combination is designed to deliver high efficiency and low emissions, with Nissan claiming CO2 emissions of just 120g/km and a fuel consumption rate of 20 km/l. These figures enable the Almera to meet the requirements of the Thai government’s eco-car regulations, which are aimed at promoting fuel-efficient and environmentally friendly vehicles.
Positioning in the Thai Market
The Almera is targeted at buyers seeking a compact sedan with affordable running costs and a competitive purchase price. By qualifying for the eco-car programme, the Almera benefits from reduced excise tax rates, enhancing its appeal in Thailand’s highly competitive small car segment. The sedan’s entry into the eco-car scheme is notable, as previous participants were limited to hatchback models such as the Nissan March. This move allows Nissan to broaden its reach among customers who prefer the practicality of a sedan body style.
Design and Features
The Almera’s design follows Nissan’s current styling direction, featuring aerodynamic lines and a more upmarket appearance compared to previous generations. The model offers a spacious interior, with particular emphasis on rear passenger comfort and a larger boot, making it a practical choice for families and fleet buyers. Standard equipment includes air conditioning and power steering, while higher trim levels provide additional features. The focus on practicality and comfort is intended to set the Almera apart from its hatchback sibling, the March.
Production and Local Impact
The new Almera is manufactured at Nissan’s Samutprakarn plant, reinforcing the company’s investment in local manufacturing. The model’s compliance with the eco-car regulations supports job security and contributes to the continued growth of Thailand’s automotive sector. By expanding its eco-car line-up, Nissan aims to strengthen its position as a leading carmaker in the region and to respond to increasing demand for efficient, affordable vehicles.
Strategic Importance for Nissan
Nissan’s decision to launch the Almera as part of the eco-car programme highlights the strategic importance of Thailand within the company’s broader regional plans. The ASEAN region is identified as a key growth area for Nissan, and Thailand serves as both a major market and a production hub. By introducing the Almera, Nissan not only expands its product range but also demonstrates its commitment to innovation and sustainability in response to evolving market requirements. The Almera’s launch is expected to help Nissan capture a larger share of the Thai market and further solidify its presence in Southeast Asia.
Comparison with the Nissan March
| Model | Body Style | Engine | Eco-Car Programme Participation | Target Market |
|---|---|---|---|---|
| Nissan Almera | Sedan | 1.2-litre three-cylinder petrol | Yes (first sedan) | Buyers seeking a spacious, practical sedan |
| Nissan March | Hatchback | 1.2-litre three-cylinder petrol | Yes (first Nissan eco-car) | Buyers preferring a compact hatchback |
