Kia Unveils Facelifted 2014 Optima at New York Auto Show
The 2014 Kia Optima receives a refreshed exterior, upgraded technology and new safety features, as the facelifted saloon makes its debut at the New York Auto Show.
Kia has revealed the facelifted 2014 Optima at the 2013 New York Auto Show, updating its mid-size saloon with revised styling, new interior technology and additional safety features for the new model year.
The exterior changes focus on a sharper front fascia, new rear design and updated lighting. LED positioning lamps and fog lights join the options list, while the rear receives LED taillights and a reworked diffuser and boot lid. The SX model adds aero wiper blades, sportier bumpers and side sills, while the range-topping SX-T features HID headlights with auto-levelling, LED fog lamps, red brake calipers, electronic parking brake and 18-inch alloys with Nappa leather upholstery.
Inside, the Optima gains a new 4.3-inch instrument cluster and an optional 8-inch high-resolution navigation and telematics screen. Buyers can specify the Infinity sound system, SiriusXM Traffic, HD Radio, UVO eServices and satellite radio. Kia has also added Blind Spot Detection, rear parking sensors, rear cross-traffic alert, and illuminated cup holders. Higher trim levels receive leather seats, solar glass and 17-inch wheels as standard.
Engine and transmission options
Kia continues with the established engine line-up for the 2014 Optima. The LX, EX and SX models are powered by a 2.4-litre GDI four-cylinder, while the SX-T uses a 2.0-litre turbocharged GDI engine. Both engines are paired with a six-speed automatic transmission. No changes have been announced to performance or fuel economy figures for this update.
Safety and technology upgrades
The facelift brings a notable boost in safety equipment. Blind Spot Detection, rear cross-traffic alert and rear parking sensors are now available, targeting both driver assistance and parking convenience. The addition of UVO eServices and a larger navigation screen moves the Optima closer to rivals on infotainment and connectivity.
- LED lighting front and rear
- Optional 8-inch navigation screen
- Infinity premium audio system
- Blind Spot Detection and rear cross-traffic alert
Position in the market
The 2014 Optima arrives as competition in the mid-size saloon segment intensifies, with rivals such as the Ford Fusion and Volkswagen Passat also refreshed or updated. Kia’s emphasis on design and equipment aims to keep the Optima competitive in both the US and global markets. For more on the previous Optima update, seeKia launches facelifted 2014 Optima in Australia with new look and higher prices.
Kia has not announced changes to the Optima’s pricing or engine range for the US market at this stage. With the facelift, the Optima aims to hold its ground in a crowded segment, offering sharper looks and more equipment for the 2014 model year.
