BMW to Introduce Two Diesel Models in North America for 2008
BMW will launch the 335d sedan and X5 3.0sd SUV in the US market in 2008, both powered by a new six-cylinder diesel engine meeting all 50-state emissions standards.
BMW will bring two diesel models to North America in 2008: the 335d saloon and the X5 3.0sd SUV. Both vehicles use a specially adapted 3.0-litre inline six-cylinder diesel engine, representing the brand’s first major diesel push into the US market with engines that comply with emissions standards in all 50 states. This marks a significant move for BMW, as diesel passenger cars have historically been rare in the United States due to stringent emissions regulations and consumer preferences for petrol engines.
BMW Diesel Models Entering North America in 2008
Engine Specifications and Emissions Compliance
The 3.0-litre engine, marketed as AdvancedDiesel with Blue Performance, delivers 265 hp and 425 lb-ft of torque. This engine is equipped with advanced emissions control technologies, including an oxidation catalyst, particulate filter, and selective catalytic reduction. These systems work together to reduce nitrogen oxide (NOx) emissions, allowing BMW’s diesels to meet the strict emissions standards required for sale in all 50 US states. This is a notable achievement, as previous diesel models from European manufacturers were often limited to states with less stringent requirements.
Performance and Fuel Economy
BMW claims the 335d reaches 60 mph in 6.2 seconds, with EPA fuel economy estimates of 23 mpg in the city and 33 mpg on the highway. The X5 3.0sd, which uses the same engine, achieves 0-60 mph in 7.2 seconds and returns 19 mpg city and 25 mpg highway. These figures place BMW’s diesels among the more efficient and powerful options in their respective segments, offering a blend of strong acceleration and improved fuel economy compared to their petrol counterparts.
| Model | 0-60 mph (s) | City mpg | Highway mpg |
|---|---|---|---|
| 335d | 6.2 | 23 | 33 |
| X5 3.0sd | 7.2 | 19 | 25 |
BMW’s Diesel Expansion Plans
The US launch of the 335d and X5 3.0sd is part of a broader BMW strategy to address growing American demand for diesel options. While only these two models were confirmed for 2008, BMW indicated that further diesel models could follow. Among the possibilities is a twin-turbocharged 2.0-litre four-cylinder diesel engine rated at 204 hp, though no launch date was given for these future additions. The company’s new diesel engines will be marketed under the AdvancedDiesel Blue Performance label in the US, highlighting their compliance with modern emissions requirements and their focus on efficiency.
Competition from Other Manufacturers
BMW’s move comes as rival manufacturers also expand their diesel offerings in the US. Mercedes-Benz, for example, planned to introduce three BlueTEC diesel SUVs in autumn 2008, all using a V6 diesel engine and AdBlue injection to meet US and future EU emissions standards. The introduction of these models reflects a broader industry trend, with premium brands seeking to offer diesel alternatives to American consumers in response to shifting market demands and tighter fuel economy regulations.
Diesel Technology and the US Market
BMW’s entry into the US diesel market puts it in direct competition with other premium brands offering advanced diesel technology. The company’s focus on performance and efficiency is intended to appeal to American buyers who have traditionally favoured petrol engines, but who are now considering alternatives for both fuel economy and torque. Diesel engines are known for their higher torque output and better fuel efficiency compared to similar petrol engines, which can be particularly attractive for drivers covering long distances or seeking strong towing capability.
Despite these advantages, diesel vehicles have faced challenges in the US, including a limited selection, concerns about fuel availability, and a historical association with noisy or less refined engines. However, modern diesel technology has addressed many of these issues, offering quieter operation, cleaner emissions, and competitive performance. BMW’s decision to introduce diesel models that meet all US emissions standards may help to shift perceptions and broaden the appeal of diesel vehicles in North America.
Availability and Market Impact
BMW did not confirm pricing or the exact on-sale dates for the 335d and X5 3.0sd at the time of announcement. Both models are expected to arrive in showrooms later in 2008. Their introduction is expected to increase competition in the premium diesel segment and provide American consumers with more choices for efficient, high-performance vehicles. As fuel economy regulations continue to tighten and consumer interest in alternative powertrains grows, the success of these models may influence BMW’s future diesel offerings in North America.
The move by BMW and its competitors to expand diesel options could have broader implications for the US automotive market. If these models are well received, it may encourage other manufacturers to accelerate the introduction of advanced diesel technology, further diversifying the range of vehicles available to American buyers.
