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All three World Car of the Year 2017 finalists are SUVs

Audi Q5, Jaguar F-Pace and Volkswagen Tiguan make up the 2017 World Car of the Year shortlist, marking the first time only SUVs have contested the final.

By Editorial Desk Updated
2017 Audi Q5 (FY) in silver, side view
2017 Audi Q5 (FY) in silver, side view Steinfeld-feld / CC BY-SA 4.0

For the first time in the award’s history, all three finalists for the 2017 World Car of the Year are SUVs. The Audi Q5, Jaguar F-Pace and Volkswagen Tiguan were named as the top contenders, with the winner set to be announced at the New York Auto Show in April 2017.

Jaguar F-Pace SUV photographed in Shishi, 2022
Jaguar F-Pace, the brand’s first SUV, is on the shortlist.

The announcement was made alongside the Geneva Motor Show, following a year that saw SUVs and crossovers continue to drive sales growth across global markets. This shortlist underlines the segment’s influence, echoing the European Car of the Year result, where the Peugeot 3008, also an SUV, claimed the title.

SUVs dominate the shortlist

This is the first time the World Car of the Year has seen its final trio made up exclusively of SUVs, highlighting a clear shift in both consumer demand and manufacturer strategy. The Audi Q5, Jaguar F-Pace and Volkswagen Tiguan each represent different approaches to the segment: the Q5 as a premium all-rounder, the F-Pace as Jaguar’s entry into SUVs, and the Tiguan as a volume-focused contender.

  • Audi Q5: Second-generation model, positioned as a luxury crossover
  • Jaguar F-Pace: Jaguar’s first SUV, blending brand styling with practicality
  • Volkswagen Tiguan: Second generation, focused on practicality and broad appeal

The trend is not limited to the overall award. The Jaguar F-Pace is also a finalist for World Car Design of the Year, while the Toyota C-HR, another crossover, appears in the same category. In Europe, SUVs have fuelled double-digit sales growth in recent months, and other awards have seen similar patterns, such as the Peugeot 3008’s European Car of the Year win.

What this means for the market

With SUVs now reaching the top of global awards, manufacturers are likely to maintain or accelerate their focus on the segment. The presence of both premium and mainstream models among the finalists suggests broad consumer appeal, from luxury buyers to families seeking versatility. For more on how SUV design is evolving, see Ford’s SUV Design Team Finds Inspiration Beyond the Car World.

2023 Audi Q5 30 TDI, second generation
Audi Q5 is among the 2017 World Car of the Year finalists.
2018 Volkswagen Tiguan 280 TSI, second generation, front view
Volkswagen Tiguan completes the all-SUV finalist line-up.

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