Toyota Sienna and Yaris DUB Editions revealed for 2014 SEMA Show
Toyota has unveiled custom DUB Editions of the Sienna and Yaris ahead of their official debut at the 2014 SEMA Show, each featuring bold styling and upgraded interiors.
Toyota has taken the wraps off two DUB Edition models based on the Sienna and Yaris, confirming both will make their public debut at the 2014 SEMA Show in Las Vegas. The custom builds, created in partnership with DUB Magazine, showcase the aftermarket potential of Toyota’s family van and compact hatchback with extensive styling and interior modifications.
Toyota Sienna and Yaris DUB Edition Unveiled for SEMA 2014
Sienna DUB Edition: Family Van with Attitude
The Sienna DUB Edition stands out with a Galaxy Grey paint finish, a wide body kit, and a custom mesh grille. The van sits lower thanks to a modified suspension and rides on 22-inch alloy wheels wrapped in Nitto 420S tyres. TRD brakes sit behind the wheels, hinting at performance ambitions beyond the standard Sienna’s remit.
Inside, the Sienna’s cabin has been reworked with diamond-quilted leather seats, a suede headliner fitted with LED lighting, and DUB Edition branding embossed on the headrests. The audio system is a focal point, featuring eight speakers, four subwoofers, and six amplifiers, well beyond the factory specification. These upgrades position the Sienna DUB Edition as a showpiece for both comfort and customisation.
Yaris DUB Edition: Compact Hatch Goes Bold
Toyota’s Yaris DUB Edition follows a similar approach, transforming the small hatchback with a two-tone exterior, wide body kit, and lowered suspension. The car sits on 20-inch alloy wheels, again with TRD brakes to match the visual aggression.
Sparco racing seats and a roll bar have been installed in the cabin, giving the Yaris a motorsport-inspired interior that contrasts sharply with its standard specification. A premium audio system and further bespoke interior touches round off the Yaris’s transformation. The overall effect is to move the Yaris away from its reputation as a practical city car and into the realm of the show car, with cues that would not look out of place on a much more expensive build.
DUB Magazine Partnership and Customisation Focus
Both the Sienna and Yaris DUB Editions have been developed in collaboration with DUB Magazine, a publication known for its focus on custom vehicles and urban automotive culture. This partnership is reflected in the bold styling choices and luxury-oriented interior upgrades seen on both models. The DUB Edition branding, including embossed headrests and unique badging, reinforces the connection to the custom car scene.
Toyota’s decision to showcase these models at SEMA highlights the brand’s interest in engaging with custom car enthusiasts and demonstrating the versatility of its mainstream vehicles. By choosing two very different models, the practical Sienna minivan and the compact Yaris hatchback, Toyota is showing that customisation is not limited to sports cars or luxury saloons.
Interior and Audio Innovations
A key theme in both DUB Editions is the emphasis on interior upgrades, particularly in the area of in-car entertainment. The Sienna’s system, with its multiple speakers, subwoofers, and amplifiers, transforms the van into a mobile audio showcase. LED lighting in the headliner adds a touch of luxury and visual flair, while the diamond-quilted leather seats provide a premium feel.
The Yaris, meanwhile, receives Sparco racing seats and a roll bar, elements that are more commonly found in performance cars. The premium audio system ensures that, despite the Yaris’s compact size, it delivers a high-quality listening experience on par with larger and more expensive vehicles. These touches are designed to appeal to younger buyers and those interested in personalising their cars beyond factory options.
SEMA Show Significance and Future Prospects
The SEMA Show in Las Vegas is one of the world’s largest automotive specialty products trade events, attracting manufacturers, customisers, and enthusiasts from around the globe. By unveiling the Sienna and Yaris DUB Editions at this event, Toyota aims to generate excitement around its models and demonstrate their potential as canvases for aftermarket modification.
Additional details about both DUB Edition models are expected to be announced at the SEMA Show. The reception from the public and industry insiders will likely influence whether similar customisation packages or accessories become available for Toyota vehicles in the future. The focus on innovative interiors and bold exteriors may also inspire further collaborations between Toyota and custom car specialists.
