Skoda Citigo Advert Features Anastacia in European Launch Push
Skoda has released a new commercial for its Citigo city car, enlisting singer Anastacia to front the campaign as the model rolls out across Europe.
Skoda has released a new television commercial for its Citigo city car, featuring singer Anastacia as the face of the campaign. The advert comes as the Citigo becomes available to buyers across European markets, with the brand aiming to boost awareness of its smallest model.
The Citigo, which shares its platform with the Volkswagen Up! and SEAT Mii, is positioned as Skoda’s answer to urban mobility. The campaign highlights the car’s compact dimensions and practicality, with Anastacia appearing alongside the car in a series of urban settings. Skoda is targeting young drivers and city dwellers with the Citigo, using the celebrity endorsement to give the model wider appeal.
Citigo equipment and pricing
Across Europe, the Citigo is offered in three trim levels: Active, Ambition and Elegance. Standard equipment on the entry-level Active includes ESP, four airbags, ABS, a digital display, folding rear seats, immobiliser, Isofix child seat mounts and Servotronic steering. The five-door version starts at just over €9,000, depending on the market.
| Engine | 1.0-litre three-cylinder petrol |
|---|---|
| Power outputs | 60 PS or 75 PS |
| Transmission | 5-speed manual |
| Euro NCAP rating | 5 stars |
Both engine options are paired with a five-speed manual gearbox. The Citigo received a five-star rating from Euro NCAP, with Skoda emphasising safety as a key selling point for the city car segment.
Marketing with Anastacia
Skoda’s decision to feature Anastacia in the campaign is part of a broader strategy to connect with a wider European audience. The commercial positions the Citigo as accessible and stylish, aiming to stand out in a competitive city car market. The use of a well-known music artist is intended to give the campaign a broader cultural reach beyond traditional automotive advertising.
