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Volkswagen Unveils Five Custom Cars for US Summer Shows

Volkswagen of America launches a five-car enthusiast show fleet, including three Golfs, a Passat and a Jetta GLI, for summer events across the US.

By Editorial Desk Updated
2016-2018 Volkswagen Passat SE (US model)
2016-2018 Volkswagen Passat SE (US model) MercurySable99 / CC BY-SA 4.0

Volkswagen of America has revealed a fleet of five customised vehicles to headline its enthusiast show fleet for the summer, aiming to make a statement at automotive events across the United States. This collection includes three versions of the Golf, a Jetta GLI, and a Passat, each extensively modified with aftermarket parts and distinctive styling elements.

Volkswagen Celebrates Summer with Customised Show Fleet

Show Fleet Debut and Event Tour

The show fleet is scheduled to debut at the European Experience in Savannah, Georgia, before making appearances at various enthusiast gatherings throughout the summer. Volkswagen’s strategy with these vehicles is to connect with fans and showcase the brand’s flexibility when it comes to customisation and performance upgrades. The cars are intended to spark interest among enthusiasts and highlight the possibilities available to owners who want to personalise their Volkswagens.

Golf Trio: Visual and Performance Upgrades

The first of the three Golfs features yellow-tinted headlights, black side stripes, and 19-inch BBS Super RS wheels fitted with Michelin Pilot Super Sport tyres. H&R Street Performance coilovers lower the ride height by two inches, giving the car a more assertive presence and improved handling characteristics.

Next is a Golf GTI show car, finished in a striking purple with gold accents. This model stands out with 20-inch Vossen forged alloy wheels and also benefits from H&R coilovers for a lowered stance. A colour-matched cargo box adds practicality, making it both eye-catching and functional for road trips or show events.

Completing the Golf line-up is an R concept inspired by the Scirocco GT Black Edition. It sports a matte black roof, sport springs, and 19-inch alloy wheels with Michelin Pilot Sport Cup 2 tyres. This version is designed for a more track-focused appearance, with the upgrades aimed at enhancing both style and performance.

Jetta GLI and Passat: Contrasting Custom Approaches

The Jetta GLI in the show fleet is presented in two configurations: street and race. The race version is equipped with H&R Street Performance coilovers and 18-inch Neuspeed RSe52 wheels wrapped in BFGoodrich g-Force Rival tyres. These modifications are intended to improve handling and grip, making the car suitable for more dynamic driving situations. The street version is designed for everyday usability while still benefiting from the visual and mechanical upgrades typical of the fleet.

The Passat takes a different approach, emphasising luxury and show-car appeal over outright performance. It is finished in a Satin Ocean Shimmer wrap and sits on 20-inch Vossen LC-106T forged alloy wheels. The car also features an AccuAir E-Level air suspension system, allowing for adjustable ride height, and a bespoke luggage compartment with wood flooring, underlining its custom build quality and attention to detail.

Aftermarket Modifications and Enthusiast Culture

Each vehicle in the fleet showcases a combination of aftermarket wheels, suspension upgrades, and unique finishes. These modifications demonstrate Volkswagen’s commitment to engaging with the enthusiast community and supporting personalisation. The show fleet serves as a platform for the brand to interact with fans, gather feedback, and inspire owners to pursue their own customisation projects.

Volkswagen’s decision to highlight these models at multiple events throughout the summer reflects the growing popularity of car customisation in the United States. By presenting a diverse line-up that includes both performance-oriented and luxury-focused builds, the brand appeals to a wide spectrum of automotive enthusiasts. The initiative also helps reinforce Volkswagen’s image as a brand that encourages creativity and individuality among its customers.

Volkswagen Golf Mk7 (Typ 5G) in China
Custom Golf with yellow-tinted headlights, BBS wheels and lowered suspension.
Volkswagen Golf GTI Mk7 (Typ 5G) in China
Show car with purple paint, gold accents, 20-inch Vossen wheels and cargo box.
2015 Volkswagen Passat B8 sedan (pre-facelift)
Passat with Satin Ocean Shimmer wrap, Vossen wheels and custom air suspension.

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