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Volkswagen Sets US Price for Beetle GSR Limited Edition

Volkswagen has priced the 2014 Beetle GSR limited edition at $29,995 in the US, with just 3,500 units planned and a distinctive black and yellow finish.

By Chris Wilson Updated
2014 Volkswagen Beetle GSR at the 2013 IAA, black and yellow limited edition
2014 Volkswagen Beetle GSR at the 2013 IAA, black and yellow limited edition Alexander Migl / CC BY-SA 4.0

Volkswagen has confirmed the US price for the 2014 Beetle GSR limited edition at $29,995, marking the arrival of a model that revives the spirit of the classic 1970s GSR with modern performance and distinctive looks. The GSR, which stands for "Gelb Schwarzer Renner" (Yellow Black Racer), draws inspiration from the original 1973 Beetle GSR that became an icon for its bold colour scheme and sporty intentions. With only 3,500 units set for production worldwide, this special edition is intended to appeal to collectors and Beetle enthusiasts alike.

Introduction and Background

Exterior Design and Features

The standout feature of the Beetle GSR is its striking black and yellow livery, a direct nod to its 1970s predecessor. The bold colour combination is designed to make the GSR immediately recognisable, setting it apart from the standard Beetle and other special editions. The car also features unique 19-inch Tornado alloy wheels, each wrapped in 235/40 tyres, which contribute to its sporty stance and further distinguish it from other Beetle models. Additional exterior details include GSR badging and contrasting mirror caps, reinforcing the limited edition’s distinctive character.

Interior and Equipment Highlights

Inside, the GSR continues the yellow and black theme with sport seats featuring yellow contrast stitching, a leather-wrapped sport steering wheel, and yellow detailing on the dash pad. The GSR-specific gear lever and R-Line dash pad add to the sporty atmosphere. Other equipment highlights include a trip computer, aluminium pedals, and climate control, providing a blend of comfort and driver-focused features. The interior design not only echoes the car’s exterior but also pays homage to the original GSR’s racing-inspired intent.

Performance and Specifications

Under the bonnet, the 2014 Beetle GSR is powered by Volkswagen’s 2.0-litre turbocharged inline-four petrol engine. This unit produces 210 hp and 207 lb-ft of torque, offering a significant performance boost over the standard Beetle. Buyers can choose between a six-speed manual transmission as standard or opt for the six-speed DSG dual-clutch automatic for an additional $1,100. According to Volkswagen, the GSR can accelerate from 0 to 60 mph in 6.6 seconds, with an electronically limited top speed of 130 mph. This performance places the GSR among the most powerful Beetles ever offered in the US market.

2014 Volkswagen Beetle GSR key specifications
Engine2.0-litre turbocharged inline-four
Power210 hp
Torque207 lb-ft
Transmission6-speed manual (DSG optional)
0-60 mph6.6 seconds
Top speed130 mph (electronically limited)
Wheels19-inch Tornado alloys

Position in the Beetle Range and Market

The GSR sits above the standard Beetle and other special editions, such as the Fender Edition, both in price and specification. Its limited production run and performance focus are aimed at collectors and enthusiasts seeking a modern homage to a classic Beetle variant. For comparison, the Beetle Fender Edition was previously priced from $24,440 in the US, making the GSR a more exclusive and performance-oriented offering. The GSR’s distinctive styling and enhanced equipment level help justify its premium price and position within the Beetle range.

Availability and Deliveries

Deliveries of the 2014 Beetle GSR are expected to begin later in the year, with the US allocation limited by the global cap of 3,500 units. Volkswagen has not specified the exact number of cars destined for the US market, but demand is expected to be strong among collectors and fans of the Beetle’s heritage editions. Interested buyers should act quickly to secure one of the limited slots, as previous special editions have sold out rapidly.

Comparison to Other Limited-Run Beetles

Buyers considering the GSR may also want to look at other limited-run Beetles, such as the Beetle and Beetle Cabrio Exclusive Editions announced by Volkswagen. While these models offer unique styling and equipment packages, the GSR stands out for its performance credentials and its direct link to a historic Beetle variant. Collectors may find the GSR particularly appealing due to its numbered production and its homage to a celebrated chapter in Volkswagen’s history.

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