BMW 2 Series Convertible debuts M Performance parts at Detroit
BMW used the 2015 Detroit show to present M Performance upgrades for the new 2 Series Convertible, offering buyers factory-backed styling and power enhancements.
BMW brought its new 2 Series Convertible fitted with M Performance parts to the 2015 North American International Auto Show, giving buyers a factory-approved path to sharper looks and extra power without stepping up to a full M model. The package covers exterior, interior and engine upgrades, all available through BMW’s official accessories range.
Styling and aerodynamic upgrades
The M Performance treatment for the 2 Series Convertible includes a black-trimmed front grille, carbon-fibre mirror caps and side skirt decals with M Performance branding. A new rear diffuser and 19-inch M Performance light-alloy wheels complete the exterior changes. Optional accent strips run along the flanks, adding a motorsport-inspired touch. Stainless steel tailpipes with the M logo and a sports silencer provide a more assertive exhaust note and visual finish.
Interior details and options
Inside, the upgrades focus on carbon fibre and Alcantara. Buyers can specify carbon trim for the centre console, armrest and interior strips, with some parts combining both materials. The M Performance steering wheel is available in Alcantara with carbon inserts, and can be ordered with an integrated Race Display for performance data. BMW also offers a matching key case in Alcantara and carbon, finished with a blue hex bolt.
M Performance Power Kit for 220d Convertible
The most substantial technical upgrade is the M Performance Power Kit for the 220d Convertible. With this kit fitted, the 2.0-litre diesel’s output rises from 190hp to 204hp (151kW). BMW claims a 0.3 second improvement in the 0–100km/h sprint, giving buyers a tangible performance gain without sacrificing the car’s warranty or reliability. No equivalent power upgrades were announced for the petrol models at launch.
BMW’s strategy for M Performance parts
BMW’s M Performance parts strategy targets buyers who want more dynamic styling or extra power but do not want, or cannot justify, the full M car. The 2 Series Convertible joins other recent models, such as the X5 M and X6 M, in offering an official upgrade path that preserves the factory warranty. All parts are available through BMW dealers, installed either at the factory or as retrofits. This approach allows BMW to reach a wider audience with its M sub-brand, while offering owners the reassurance of manufacturer-backed upgrades.
Where the 2 Series Convertible sits in the range
The 2 Series Convertible, launched late in 2014, replaced the 1 Series Convertible as BMW’s entry-level open-top model. The addition of M Performance parts at the Detroit show gave the car a higher-profile launch in the US market, just as the company prepared to expand its 2 Series family. For more on the 2 Series range, see our coverage of the BMW 2 Series Active Tourer set for US launch in 2015.
