BMW launches 2013 7 Series in India with four variants
BMW has introduced the updated 7 Series saloon to the Indian market, offering a choice of four variants with prices starting at Rs. 92.90 lakh.
BMW has introduced the 2013 7 Series in India, adding to its luxury saloon portfolio with a refreshed flagship that aims to strengthen its presence in the executive segment. The launch took place in April 2013, with the model available immediately through BMW’s dealerships across the country. This move is part of BMW’s broader strategy to update its premium offerings for the Indian market.
2013 BMW 7 Series Launched in India: Full Details, Variants and Features
Variants and Pricing
The 2013 BMW 7 Series is offered in four distinct variants, catering to a range of preferences and budgets. The line-up includes the 730Ld, 740Li, 750Li, and the flagship 760Li. Pricing for these models is as follows (ex-showroom):
- 730Ld: Rs. 92.90 lakh
- 740Li: Rs. 1.12 crore
- 750Li: Rs. 1.29 crore
- 760Li: Rs. 1.73 crore
The entry-level 730Ld is the most accessible variant, while the 760Li, which features a V12 engine, is positioned at the top of the range. This pricing structure allows BMW to target both traditional diesel buyers and those seeking high-performance petrol options.
Engine Options and Performance
BMW offers a choice of one diesel and three petrol engines for the 2013 7 Series in India. All engines are paired with an eight-speed automatic transmission, ensuring a smooth and refined driving experience. The engine specifications for each variant are as follows:
| Variant | Engine Type | Power Output |
|---|---|---|
| 730Ld | 3.0-litre TwinPower Turbo diesel | 258 bhp, 560 Nm |
| 740Li | 3.0-litre petrol | 320 bhp |
| 750Li | 4.4-litre petrol | 450 bhp |
| 760Li | 6.0-litre V12 petrol | 544 bhp |
The 730Ld is the only diesel-powered option, offering a balance of performance and efficiency. The 740Li and 750Li use petrol engines with increasing levels of power, while the 760Li stands out with its 6.0-litre V12, delivering a significant boost in performance for those seeking the ultimate luxury saloon experience.
Design and Customisation
The 2013 update to the 7 Series brings a revised front fascia and minor exterior tweaks, distinguishing it from the previous generation. These changes are intended to keep the model visually fresh and competitive against other luxury saloons. Buyers in India can choose from 11 exterior colour options, allowing for a degree of personalisation to suit individual tastes.
Interior Features and Equipment
Inside, the 2013 BMW 7 Series continues to focus on luxury and comfort. While specific details on the Indian-spec equipment list are not provided, the model is known for its high-quality materials, advanced technology, and a suite of features designed to enhance the driving and passenger experience. BMW typically equips the 7 Series with amenities such as premium leather upholstery, advanced infotainment systems, and a variety of comfort features, ensuring a plush environment for occupants.
Market Position and Competition
With the introduction of the new 7 Series, BMW reinforces its position in the Indian luxury saloon segment. The model sits above the 5 Series in BMW’s local line-up and competes with other executive saloons such as the Mercedes-Benz S-Class and Audi A8. This segment is known for its discerning customers who value performance, comfort, and brand prestige.
The launch of the 2013 7 Series is part of BMW’s ongoing efforts to refresh its product range in India. It follows other introductions, such as the 3 Series Touring and the 5 Series Gran Turismo in international markets, reflecting the company’s commitment to offering a comprehensive line-up to Indian buyers.
Summary of Variants and Key Features
- 730Ld: 3.0-litre diesel, 258 bhp, Rs. 92.90 lakh
- 740Li: 3.0-litre petrol, 320 bhp, Rs. 1.12 crore
- 750Li: 4.4-litre petrol, 450 bhp, Rs. 1.29 crore
- 760Li: 6.0-litre V12 petrol, 544 bhp, Rs. 1.73 crore
The 2013 BMW 7 Series offers Indian customers a choice of powerful engines, luxury features, and extensive customisation. With a refreshed design and a range of variants, it aims to appeal to those seeking an executive saloon with both performance and prestige.
