Porsche 911 Targa Makes European Debut at Geneva Show
Porsche presented the 911 Targa to European audiences at the 2014 Geneva Motor Show, offering the classic Targa-style roof with modern technology and all-wheel drive.
Porsche brought the new 911 Targa to European showgoers for the first time at the 2014 Geneva Motor Show, following its initial unveiling in Detroit earlier that year. The return of the Targa roof, now with a fully automatic mechanism and signature roll bar, drew attention from enthusiasts and industry watchers alike.
Classic Targa Look, Modern Tech
The 911 Targa revives the classic silhouette, combining the wide rear haunches of the Carrera 4 with a silver Targa bar and wraparound rear window. Unlike earlier manual-roof Targas, the 2014 model features a fully automated system that stows the roof panel behind the rear seats at the push of a button. Both versions, the Targa 4 and Targa 4S, are fitted with Porsche’s all-wheel drive system as standard.
Engine Options and Performance
Buyers have a choice between two six-cylinder engines. The Targa 4 uses a 3.4-litre flat-six producing 350hp, while the Targa 4S steps up to a 3.8-litre unit with 400hp. The Targa 4 accelerates from 0 to 60mph in 4.6 seconds and reaches a top speed of 280km/h. The Targa 4S cuts the sprint to 4.2 seconds and can reach 293km/h. Both models offer either Porsche’s seven-speed manual or the PDK dual-clutch automatic transmission. The 2014 911 Targa’s roof opens and closes automatically in just 19 seconds.
All-Wheel Drive and Everyday Usability
All-wheel drive is standard on both Targa variants, distinguishing them from rear-driven Carrera Cabriolets. This setup provides extra stability and traction, especially in poor weather, broadening the Targa’s appeal as a year-round sports car. The Targa’s unique combination of open-air driving and coupe-like security targets buyers who want the best of both worlds.
Position in the 911 Range
With its distinctive styling and roof system, the Targa sits between the 911 Coupe and Cabriolet in Porsche’s line-up. It offers a different take on open-top motoring, with more practicality than a full convertible and more fresh air than a sunroof. This makes the Targa an attractive choice for those who want the classic Porsche driving experience with the added benefit of open-air motoring, but without compromising on the everyday usability and security that a coupe provides.
The Targa’s design also harks back to the original 1960s models, appealing to longtime Porsche fans who appreciate heritage cues. At the same time, the car’s modern features, such as the advanced roof mechanism and all-wheel drive, ensure it meets the expectations of contemporary buyers. This balance between tradition and innovation is a key part of the Targa’s appeal within the 911 family.
Targa at the 2014 Geneva Motor Show
For a look at how the Targa fits into Porsche’s broader Geneva presence, see coverage of the Porsche Macan’s European debut at the same show. The 911 Targa was displayed alongside other Porsche models, giving visitors a sense of the brand’s evolving line-up and the role the Targa plays within it. The Geneva Motor Show, known for its international audience and high-profile launches, provided an ideal stage for Porsche to showcase the Targa’s blend of classic design and modern engineering.
The Geneva appearance marked the first time European buyers could see the new Targa in person. Porsche’s decision to revive the Targa name with modern technology and all-wheel drive reflects both customer nostalgia and current market demands for versatility and performance. Deliveries for the 911 Targa 4 and 4S were expected to begin later in 2014.
Specifications
| Engine (Targa 4) | 3.4-litre flat-six, 350hp |
|---|---|
| Engine (Targa 4S) | 3.8-litre flat-six, 400hp |
| 0-60 mph (Targa 4) | 4.6 seconds |
| 0-60 mph (Targa 4S) | 4.2 seconds |
| Top Speed (Targa 4) | 280km/h |
| Top Speed (Targa 4S) | 293km/h |
| Transmission | 7-speed manual or PDK dual-clutch automatic |
| Drive | All-wheel drive |
| Roof Operation | Fully automatic, 19 seconds |
