Lexus Launches 2015 RC Online Configurator for US Buyers
US customers can now tailor the 2015 Lexus RC coupe online, with the RC 350 starting at $42,790 and a range of options and packages available.
Lexus has launched an online configurator for the 2015 RC coupe in the United States, allowing prospective buyers to customise their vehicles before placing an order. This digital tool is now live on the Lexus US website, giving customers a chance to select their preferred options, colours, and packages for the new luxury coupe. The introduction of this configurator marks another step for Lexus in providing a personalised car-buying experience, following a growing trend among premium automakers.
Lexus Launches 2015 RC Online Configurator in the US
Pricing and Powertrain Details
The entry-level Lexus RC 350 starts at $42,790 for the rear-wheel drive (RWD) version. For those seeking all-weather capability, the all-wheel drive (AWD) model is available from $45,025. Both variants are powered by a 3.5-litre V6 engine delivering 306 horsepower (228 kW) and 277 lb-ft (375 Nm) of torque. The RWD model comes with an eight-speed automatic transmission, while the AWD version uses a six-speed automatic. This setup provides a balance between performance and comfort, catering to a range of driving preferences.
Customisation Options Available
The online configurator gives buyers access to a wide selection of personalisation options. There are nine exterior paint finishes to choose from, covering a spectrum of classic and vibrant colours. Interior trims and upholstery can also be selected, allowing for further individualisation of the RC 350's cabin. In addition to paint and interior choices, the configurator offers a variety of optional features and packages designed to enhance comfort, technology, and style.
- LED fog lamps for improved visibility in adverse weather conditions
- Park assist system to aid in parking manoeuvres
- 17-speaker Mark Levinson premium sound system for high-quality audio
- Integrated navigation system for improved convenience
- Luxury package with upgraded materials and features
- F-Sport package for a sportier appearance and handling enhancements
- 19-inch alloy wheels for a more aggressive stance
These options allow buyers to tailor their RC 350 to their tastes and driving needs, whether prioritising luxury, technology, or sporty aesthetics. The F-Sport package, for example, includes unique styling elements and performance-oriented upgrades, while the Luxury package focuses on comfort and premium materials.
RC F Model and Future Configurator Availability
At present, the online configurator is limited to the RC 350 model. Lexus has not yet released the tool for the higher-performance RC F variant. The RC F is expected to feature a 5.0-litre V8 engine producing 467 horsepower (348 kW) and 389 lb-ft (527 Nm) of torque. When the RC F configurator becomes available, it is anticipated that the starting price will be around $62,400. This model will appeal to enthusiasts seeking a more powerful and dynamic coupe, expanding the RC lineup’s reach.
Comparison with Other Brands’ Configurators
Lexus is not alone in offering an online configurator for its new models. Other manufacturers, such as Hyundai and Volkswagen, have launched similar tools for vehicles like the 2015 Sonata and Passat. These platforms have become increasingly common as automakers aim to provide buyers with more control and transparency during the purchasing process. Online configurators allow customers to explore available features, see pricing updates in real time, and visualise their chosen specifications before committing to a purchase.
| Model | Starting Price (USD) | Configurator Available | Key Engine Specs |
|---|---|---|---|
| Lexus RC 350 (RWD) | $42,790 | Yes (RC 350 only) | 3.5L V6, 306 hp |
| Lexus RC 350 (AWD) | $45,025 | Yes (RC 350 only) | 3.5L V6, 306 hp |
| Hyundai Sonata (2015) | $21,150 | Yes | 2.4L I4, 185 hp |
| Volkswagen Passat (2015) | $21,340 | Yes | 1.8L I4, 170 hp |
The table above shows how Lexus’s offering compares with other mainstream brands that provide configurators for their 2015 models. While the RC 350 is positioned at a higher price point due to its luxury and performance credentials, the availability of an online configurator places Lexus alongside other forward-thinking manufacturers.
Impact for Buyers and Lexus
The introduction of the online configurator for the 2015 Lexus RC 350 streamlines the buying process for customers in the United States. Shoppers can experiment with different combinations of equipment, colours, and packages from the comfort of their own homes. This not only enhances the customer experience but also allows buyers to make more informed decisions before visiting a dealership. For Lexus, the configurator serves as a valuable marketing tool, highlighting the breadth of options and features available on the RC 350 and helping to attract a tech-savvy audience.
Summary
With the launch of the 2015 RC online configurator, Lexus offers US buyers the opportunity to personalise their new coupe before ordering. The tool provides access to a range of drivetrain, colour, and feature options, making it easier for customers to create a car that fits their needs and preferences. While the configurator currently covers only the RC 350, anticipation is building for the future release covering the RC F, which will further expand the customisation possibilities for Lexus enthusiasts.
