Ford launches 2016 Focus RS online configurator for US buyers
Ford's 2016 Focus RS can now be customised online in the US, with pricing starting at $35,730 and a range of performance options available.
Ford has opened the online configurator for the 2016 Focus RS in the United States, giving prospective buyers the chance to specify the brand’s all-wheel-drive hot hatch ahead of first deliveries later in the year.
Online Configurator Features
The online tool allows customers to choose from a range of exterior colours, wheel designs and interior trims, as well as select performance options for the five-door hatchback. Ford has set the base price at $35,730 before destination and delivery charges. According to the company, a typical configuration with popular extras can push the price above $40,000. The configurator provides an interactive experience for buyers to visualise their chosen specification before placing an order.
Key Features and Mechanicals
The 2016 Focus RS is powered by a 2.3-litre turbocharged EcoBoost four-cylinder, shared with the latest Mustang but tuned to deliver 345 horsepower. Power is sent to all four wheels via a six-speed manual gearbox, appealing to driving enthusiasts who prefer manual transmissions. The car’s all-wheel-drive system can direct up to 70 percent of available torque to the rear axle, with a dedicated Drift mode for controlled oversteer on track. Launch control is also standard, helping drivers achieve optimal acceleration from a standstill.
- 0-62 mph in approximately 4.5 seconds
- Drift mode and launch control as standard
- Five-door hatchback only
This generation marks a departure from the previous Focus RS, which was front-wheel drive only and less powerful. The new model’s performance places it alongside rivals such as the Mercedes-AMG A45 and Volkswagen Golf R in the hot hatch segment. With its upgraded powertrain and all-wheel drive, the Focus RS aims to attract enthusiasts seeking both everyday usability and high-performance capability.
Ordering and US Market Context
The configurator launch follows the model’s US debut earlier in 2015, and brings American buyers a version of the Focus RS that was previously limited to Europe. Ford expects the first examples to reach US customers before the end of 2015. For many US enthusiasts, this marks the first opportunity to purchase a Focus RS directly from Ford dealerships, rather than importing previous generations. The company has not announced UK pricing or configurator availability at this stage, so the online tool is currently exclusive to the US market.
The Focus RS configurator is available now for US customers through Ford’s official website. Prospective buyers can explore the range of options and tailor the car to their preferences, ahead of deliveries commencing later in the year. The launch of the configurator is expected to generate significant interest among hot hatch fans, given the model’s reputation for performance and the addition of new features such as all-wheel drive and Drift mode.
