BMW 440i Gran Coupe M Performance Individual shown at 2017 SEMA
BMW displayed a 440i Gran Coupe at the 2017 SEMA show, featuring M Performance parts and a bespoke BMW Individual interior specification.
BMW made a notable appearance at the 2017 SEMA Show in Las Vegas, presenting a range of customised vehicles to demonstrate the brand’s focus on personalisation and performance. While headline attention centred on the M3 30 Years American Edition and the new M5 with M Performance Parts, BMW also showcased a 440i Gran Coupe equipped with a combination of M Performance and Individual options. This model highlighted the breadth of customisation available to customers seeking both dynamic enhancements and bespoke luxury.
BMW at the 2017 SEMA Show
Exterior Enhancements: M Performance Parts
The 2017 BMW 440i Gran Coupe M Performance Individual at SEMA was finished with a suite of M Performance aerodynamic upgrades. These included a carbon fibre front splitter, carbon fibre side skirts, and carbon fibre mirror caps. The rear of the car featured a lightweight carbon fibre spoiler and dual exhaust tips with further carbon fibre detailing. The iconic BMW kidney grille was finished in gloss black, offering a striking contrast to the bodywork. The car was displayed on large 21-inch alloy wheels, a size not standard on the production model, further emphasising its show car status and aggressive stance.
BMW Individual Interior Specification
Inside, the Gran Coupe was distinguished by a BMW Individual full Merino leather upholstery, finished in a shade that complemented the car’s exterior and highlighted by white contrast stitching. The interior was further enhanced with additional carbon fibre trim elements, creating a sporty yet luxurious environment. The M Performance steering wheel, featuring an integrated race display, added a motorsport-inspired touch, while Alcantara was used on the dashboard and central armrest to provide a textured, high-grip finish. Aluminium pedals completed the bespoke interior package, underlining the car’s unique specification.
Position in the BMW Line-up and Market
The BMW 440i Gran Coupe is widely regarded as one of the most attractive models in the brand’s modern range, combining the practicality of a four-door coupe with the performance of a straight-six engine. The base 440i Gran Coupe started at $49,500 in the United States for the 2017 model year. The SEMA show car’s extensive M Performance and Individual options demonstrated how buyers could personalise their vehicles well beyond standard specifications, blending enhanced driving dynamics with exclusive finishes.
Show Car Status and Availability
The 440i Gran Coupe M Performance Individual presented at SEMA was a one-off show car, built to illustrate the possibilities within BMW’s customisation programmes. It was not offered as a specific production variant, and some features, such as the 21-inch wheels and certain carbon fibre details, were intended for display purposes rather than regular series production. The car’s presence at SEMA served to inspire enthusiasts and customers about the extent of personalisation available through BMW’s official accessory and Individual catalogues.
Summary of Features
- M Performance aerodynamic kit: carbon fibre front splitter, side skirts, mirror caps, and rear spoiler
- Gloss black kidney grille
- 21-inch alloy wheels (show car specification)
- M Performance dual exhaust tips with carbon fibre detailing
- BMW Individual full Merino leather upholstery with white contrast stitching
- Carbon fibre interior trim
- M Performance steering wheel with integrated display
- Alcantara on dashboard and central armrest
- Aluminium pedals
