Chrysler Starts 2014 Jeep Cherokee Production in Toledo
Chrysler has begun building the all-new 2014 Jeep Cherokee at its Toledo, Ohio plant, with US dealer deliveries scheduled for August and full volumes expected in September.
Chrysler has officially started production of the 2014 Jeep Cherokee at its Toledo Assembly Complex in Ohio, marking the return of the Cherokee nameplate to the US market. This move is significant for both Chrysler and the Jeep brand, as it represents a renewed focus on the competitive midsize crossover segment. The company expects to deliver the first models to US dealers in August 2013, with increased production volumes planned for September.
Chrysler Begins Production of 2014 Jeep Cherokee in Toledo, Ohio
Key Details of the 2014 Jeep Cherokee
The 2014 Jeep Cherokee is positioned as a core product for Jeep, replacing the Liberty in the US line-up. Built on a platform related to the Dodge Dart sedan, the Cherokee aims to attract buyers looking for a versatile and modern crossover. The new model is powered by a 2.4-litre Tigershark four-cylinder petrol engine, which delivers 184 horsepower and 171 lb-ft (231 Nm) of torque. The base price for the Cherokee in the United States is set at $22,995, excluding a $995 destination charge. This pricing places the Cherokee competitively within its segment, targeting rivals from other major automakers.
Chrysler has confirmed that left-hand drive models will be prioritised in the initial production run, with right-hand drive versions to follow at a later stage. This decision reflects the brand’s primary focus on the North American market during the launch phase, though the Cherokee is expected to play a role in Jeep’s global strategy as well.
Production and Platform
Production of the 2014 Jeep Cherokee began in June 2013 at the Toledo plant, a facility that has long been central to Jeep’s manufacturing operations. The plant also produces the Jeep Wrangler, which remains one of the brand’s most recognisable models. The Cherokee’s platform shares several components with the Dodge Dart, including key elements of its underpinnings and powertrain. This approach allows Chrysler to leverage existing engineering while delivering a product tailored to the SUV market.
Chrysler has announced plans to ramp up production in order to meet anticipated demand, with higher dealer volumes expected from September 2013 onwards. The company has not yet provided a specific timeline for the launch of right-hand drive or export models, nor has it announced European pricing or availability for the Cherokee.
Jeep’s Broader Strategy and Market Position
The introduction of the 2014 Jeep Cherokee is part of a broader strategy by Chrysler and Jeep to strengthen their presence in the SUV and crossover markets. The Cherokee is seen as a key product in Jeep’s global expansion efforts, serving both North American and international markets. By investing in US manufacturing capacity, Chrysler aims to maintain a strong domestic production base, following similar moves by other automakers to localise SUV output. The Toledo Assembly Complex is central to this strategy, with the Cherokee joining the Wrangler on its production lines.
Grand Cherokee Launches in Italy
In addition to the US launch of the Cherokee, Jeep has also introduced the 2014 Grand Cherokee in Italy. The Italian range starts at €58,000 and includes several engine options: a 3.0-litre V6 turbo diesel, a 3.6-litre Pentastar V6 petrol, a 5.7-litre V8 petrol (available only on the Summit trim), and the 6.4-litre V8 HEMI for the SRT version. The Grand Cherokee sits above the new Cherokee in both size and price, and its launch is part of Jeep’s ongoing efforts to expand its footprint in Europe.
| Model | Market | Engine Options | Starting Price |
|---|---|---|---|
| Jeep Cherokee | US | 2.4-litre Tigershark I4 (184 hp) | $22,995 (plus $995 destination) |
| Jeep Grand Cherokee | Italy | 3.0-litre V6 diesel, 3.6-litre V6 petrol, 5.7-litre V8 petrol (Summit), 6.4-litre V8 HEMI (SRT) | €58,000 |
Conclusion
The start of production for the 2014 Jeep Cherokee at the Toledo Assembly Complex represents a significant milestone for Chrysler and Jeep. With a competitive starting price, a modern powertrain, and a strategic focus on both the US and international markets, the Cherokee is set to become a central figure in the midsize crossover segment, reinforcing Jeep’s reputation for capability and versatility. Meanwhile, the launch of the Grand Cherokee in Italy highlights Jeep’s ambitions in Europe, offering a broader range of products to meet diverse customer needs. As Chrysler ramps up production and prepares for dealer deliveries, the 2014 Jeep Cherokee is positioned to attract attention in its segment and support Jeep’s continued growth.
