Honda to Launch Fit-Based Hybrid Models in US from 2014
Honda will introduce hybrid versions of its Fit-based crossover and sedan for the US market, aiming to challenge Toyota’s lead in small hybrid cars.
Honda will introduce hybrid versions of its Fit-based crossover and sedan to the US market, with production set to begin in spring 2014 at the company’s new Celaya plant in Mexico. The move is aimed at strengthening Honda’s position in the small hybrid segment, where Toyota has established a strong presence.
Unlike the Japanese market, where the Fit hatchback hybrid is available, Honda will not offer the standard Fit five-door as a hybrid in the US. Instead, the US line-up will focus on the Fit-based small crossover and sedan, both of which will feature Honda’s new Sport Hybrid Intelligent Dual-Clutch Drive (i-DCD) system. This new one-motor hybrid drivetrain replaces the older Integrated Motor Assist (IMA) technology, promising improved fuel economy and performance.
New hybrid system for US-bound models
The Sport Hybrid i-DCD system combines a newly developed petrol engine with a single electric motor and a dual-clutch transmission. Honda claims this setup delivers better efficiency than its previous hybrid offerings, targeting buyers looking for high fuel economy in a compact package. The Fit-based hybrids will compete directly with Toyota’s Prius C and other small hybrid models already on sale in North America.
US production and market strategy
The Celaya facility, opening in spring 2014, will be the first to build the Fit for the US market outside Japan. Both the standard Fit and the new Fit-based crossover will be sourced from this plant. By shifting production to North America, Honda aims to reduce costs and respond more quickly to market demand. The hybrid variants are part of a broader effort to expand Honda’s hybrid range in the US, following on from the Accord Hybrid and CR-Z.
- Fit-based hybrid crossover for US market
- Fit-based hybrid sedan for US market
- No hybrid version of standard Fit five-door for US
Honda’s decision to exclude the standard Fit hybrid from the US reflects different market priorities compared to Japan, where small hatchbacks are more popular. The company is betting that American buyers will favour the crossover and sedan body styles, especially with improved hybrid technology on offer. The new models are expected to arrive at US dealerships after production ramps up in Mexico later in 2014.
Hybrid competition in the US
Honda’s Fit-based hybrids will enter a competitive field, with Toyota’s Prius C and Ford’s hybrid models already established. The introduction of the Sport Hybrid i-DCD system is intended to close the gap in fuel economy and performance. Honda’s strategy aligns with its push to strengthen its hybrid line-up in North America, following recent launches such as the Accord Hybrid. Buyers seeking alternatives to the traditional Prius will have more options once the Fit-based hybrids reach showrooms.
