Mitsubishi to Unveil eK Space and eK Space Custom at Tokyo Show
Mitsubishi will debut the eK Space and eK Space Custom, its latest Nissan co-developed kei cars, at the 2013 Tokyo Motor Show, targeting Japan’s compact segment.
Mitsubishi has confirmed it will present two new kei cars, the eK Space and eK Space Custom, at the 2013 Tokyo Motor Show. Both models are set to expand the brand’s small car line-up in Japan, arriving in showrooms in 2014. The announcement marks Mitsubishi’s continued focus on the kei car segment, which remains a crucial market in Japan due to strict regulations and strong demand for compact, efficient vehicles.
Development and Collaboration with Nissan
The eK Space is Mitsubishi’s second kei car developed in partnership with Nissan, following the earlier eK Wagon. This collaboration allows both manufacturers to share development costs and pool expertise, helping them compete more effectively in a segment dominated by established rivals. The eK Space and eK Space Custom are both based on the eK Wagon’s platform, but feature a taller, boxier silhouette designed to maximise interior space. This approach is popular in Japan, where practical design is often prioritised over exterior styling in city cars.
Design and Practical Features
Functionality is central to the eK Space’s design. The new models come equipped with electric sliding rear doors, making entry and exit easier in tight urban parking spaces. Tinted rear windows are also standard, offering increased privacy and improved cabin comfort. The box-like shape of the eK Space is not just a stylistic choice, but a deliberate move to provide more headroom and a spacious feel inside the compact footprint required by kei car regulations.
Interior Equipment and Technology
Both the eK Space and eK Space Custom feature a four-seat cabin, designed to balance comfort with the compact dimensions typical of kei cars. Mitsubishi has equipped the models with a touch panel climate control system and a rear air circulator, aiming to enhance passenger comfort even in the rear seats. Metallic interior accents add a modern touch, while the infotainment system includes a touchscreen interface and GPS navigation. These features are intended to appeal to urban buyers who expect advanced technology and convenience in even the smallest vehicles. The inclusion of these amenities reflects a broader trend in the Japanese kei car market, where manufacturers are increasingly offering high levels of equipment and comfort to attract discerning city drivers.
The eK Space Custom is expected to provide additional styling elements or equipment options, following the pattern set by the eK Wagon and eK Custom, though Mitsubishi has yet to release full details.
Engine and Performance Details
Mitsubishi has not released engine specifications for the eK Space or eK Space Custom ahead of their Tokyo debut. However, industry speculation suggests these models may use the same three-cylinder engines as the eK Wagon and eK Custom, with outputs of 49 HP (36 kW) and 64 HP (47 kW) respectively. If confirmed, these engines would provide adequate performance for city driving while remaining within the kei car regulatory limits on power and displacement.
Market Position and Launch Plans
Within Mitsubishi’s line-up, the eK Space and eK Space Custom are positioned above the eK Wagon, offering more space and additional features. The Custom variant is likely to target buyers seeking a more personalised or premium experience in a kei car. With the kei car segment remaining highly competitive, Mitsubishi’s partnership with Nissan is a strategic move to ensure both brands can respond quickly to changing consumer demands and regulatory requirements. Order books for both models are scheduled to open in Japan in 2014.
At this stage, Mitsubishi has not indicated any plans to offer the eK Space or eK Space Custom outside the Japanese market. The focus remains on meeting the needs of domestic buyers, where compact dimensions, efficient use of space, and modern features are highly valued.
Significance for Mitsubishi and the Kei Car Market
The launch of the eK Space and eK Space Custom demonstrates Mitsubishi’s ongoing commitment to the kei car segment, which continues to play a significant role in Japan’s automotive industry. By expanding its line-up with models that emphasise practicality, comfort, and technology, Mitsubishi aims to strengthen its position against rivals and appeal to a broad range of urban drivers. The collaboration with Nissan not only reduces development costs but also accelerates the introduction of new models in a fast-moving market.
As the 2013 Tokyo Motor Show approaches, attention will be on how the eK Space and eK Space Custom are received by the public and press. Their success could influence future collaborations between Mitsubishi and Nissan, as well as the direction of kei car development in Japan. For buyers, these new models promise a blend of practicality and up-to-date technology tailored to the unique demands of Japanese city life.
For more on Mitsubishi’s approach to city cars, see the Mitsubishi Space Star 1.0 MT: City Car Focuses on Comfort, Not Pace.
