Mitsubishi previews new model ahead of Geneva launch
Mitsubishi has released a teaser image for an unnamed production model, set for its world premiere at the Geneva Motor Show in March 2012.
Mitsubishi has released a teaser image of a new model ahead of its world premiere at the 2012 Geneva Motor Show, confirming that the car will be a production vehicle and not a concept. The Japanese manufacturer has chosen the Geneva event as the global launch pad for this as-yet-unnamed model, aiming directly at the European market.
The official teaser shows the front end of the car, including the headlights, grille, bonnet and part of the bumper. Mitsubishi has not revealed the model’s name or technical details, but the company described it as a “strategic and innovative premium vehicle” reflecting a shift in its design direction. The car will be introduced to European markets first, with other regions to follow during 2012.
Focus on Europe for the global debut
Mitsubishi’s decision to launch a new global model in Europe marks a change from its usual approach, which has typically seen new vehicles debut in Japan or other Asian markets. The company’s statement highlights the importance of Europe as a demanding market, and signals a push to strengthen its presence in the region with a car designed to appeal to European tastes.
While the teaser image does not give away the full silhouette or details such as drivetrain or interior, the visible styling cues suggest a move towards a more upmarket appearance. Mitsubishi claims the new model will represent a gradual transformation in its design language, which could influence future products in its range.
Production model, not a concept
Unlike some previous Geneva reveals that have focused on concepts or early design studies, Mitsubishi has confirmed this car will go into production. The company plans to begin European sales later in 2012, with other markets to follow. No details have been released regarding engine options, platform or pricing. The move comes as several manufacturers use the Geneva Motor Show to showcase new models aimed at the European market, including rivals such as Renault and Audi.
- World premiere at 2012 Geneva Motor Show
- Model to launch in Europe first
- No technical details released yet
With the Geneva show often serving as a stage for global launches, Mitsubishi’s decision to reveal a production car there puts it alongside other manufacturers making similar moves, such as Renault with the Twingo and Mercedes-Benz with the G500 4x4. The new Mitsubishi model will be one of several key premieres at the 2012 event.
Further details about the car’s specifications and market positioning are expected to be announced at the Geneva Motor Show in March.
