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Prior Design gives Audi A6 and RS6 Avant a wide-body overhaul and power boost

The German tuner’s latest kit for the A6 and RS6 Avant adds up to 110 hp and a striking, widened stance, targeting both diesel and petrol variants.

By Chris Wilson Updated
Two sleek, dark grey cars with widened bodies and large black wheels parked beside a modern building in soft daylight
Illustration

Prior Design has released a new wide-body kit and engine tuning package for the Audi A6 Avant and RS6 Avant, offering both visual aggression and substantial power gains for the outgoing generation. The kit is available for both the standard A6 estate and the high-performance RS6, covering a broad range of buyers interested in either diesel or petrol performance.

Wide-body styling and aerodynamic changes

The Prior Design kit transforms the A6/RS6 Avant with custom front and rear bumpers, flared wheel arches, and muscular side skirts. The front track grows by 8 cm, while the rear expands by 10 cm, giving the car a much broader stance. A large roof-mounted spoiler and a more pronounced rear diffuser complete the aerodynamic package, with a subtle boot spoiler rounding off the look.

The demonstration model shown by Prior Design sits on 21-inch Vossen VPS-310 alloys with a ten-spoke, matte finish. Suspension is dropped with a KW module, bringing the body closer to the ground and further emphasising the widened arches. The changes are intended to deliver a more assertive visual presence while retaining the practicality of the Avant estate format.

Engine tuning: diesel and V8 petrol options

Alongside the bodywork, Prior Design offers engine upgrades for both the 3.0 TDI diesel and the RS6’s 4.0-litre TFSI V8. The diesel receives an additional 98 hp and 116 lb-ft, for a total of 411 hp and 596 lb-ft (807 Nm). The RS6’s V8 package lifts output by 110 hp and 96 lb-ft to 670 hp and 613 lb-ft (830 Nm). These figures put both versions well into super-estate territory, with the RS6 upgrade in particular pushing it ahead of many rivals in outright power.

The upgrade packages are available separately or as part of a complete conversion, allowing owners to choose between visual and mechanical enhancements. While Prior Design has not published performance figures, the power increases suggest substantial improvements in acceleration and in-gear response, particularly for the RS6.

Market context and alternatives

Prior Design’s approach echoes other recent wide-body conversions for premium estates and saloons, such as those from Lumma Design and Misha Designs. The focus on both diesel and petrol variants sets this kit apart from some rivals that concentrate solely on flagship petrol models. For buyers seeking a more radical look or extra performance from their A6 or RS6 Avant, the Prior Design kit sits alongside options like the Lumma CLR 700 GT for the Panamera or the BMW M3 E46 kit from the same tuner.

No pricing has been disclosed for the full conversion, and Prior Design has not indicated whether the kit will be limited in production. The kit is aimed at owners looking to extend the life and appeal of the outgoing A6 and RS6 Avant, as the next generation nears launch.

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