Subaru Launches 2013 Impreza WRX and WRX STI Special Editions in US
Limited-run orange-themed WRX and WRX STI special editions arrive in the US for 2013, featuring exclusive styling, heated seats and pricing from $29,565.
Subaru has introduced special edition versions of its 2013 Impreza WRX and WRX STI models for the US market, with both cars set to go on sale in spring 2013. These limited-run models are aimed at enthusiasts seeking a distinctive appearance and enhanced equipment compared to the standard versions. Both cars are notable for their exclusive orange and black theme, which sets them apart from the regular production models.
Overview of the 2013 Subaru Impreza WRX and WRX STI Special Editions
Pricing and Positioning
The 2013 Subaru Impreza WRX Special Edition is priced at $29,565 in the United States, which is a $500 premium over the WRX Premium trim. The 2013 Subaru WRX STI Special Edition starts at $35,565, making it the more expensive and performance-focused option of the two. Both models are positioned as value-added offerings, providing exclusive styling and additional features for a modest increase in price over their respective standard versions.
Distinctive Styling and Features
A key highlight of these special editions is the bold visual treatment. Both cars receive a bright orange paint finish, complemented by black-painted wheels, black side mirrors, and unique exterior graphics. This orange-and-black theme is exclusive to these US-market models and is not available on other Subaru vehicles or in other regions. The attention to detail continues inside, where orange stitching accents the seats and orange trim appears on the floor mats and other interior elements, creating a cohesive and sporty atmosphere.
The WRX Special Edition adds several comfort and convenience features as standard: heated front seats, a power moonroof, and fog lights. These additions make it more appealing to buyers looking for both performance and everyday usability. The WRX STI Special Edition, meanwhile, retains the model’s six-speed manual transmission, upgraded suspension, and Brembo braking system, maintaining its focus on high-performance driving.
Performance Specifications
| Engine (WRX) | 2.5-litre turbocharged flat-four |
|---|---|
| Power Output (WRX) | 265 hp |
| Transmission (WRX) | 5-speed manual |
| Engine (WRX STI) | 2.5-litre turbocharged flat-four |
| Power Output (WRX STI) | 305 hp |
| Transmission (WRX STI) | 6-speed manual |
| Brakes (WRX STI) | Brembo braking system |
| Special Features (WRX) | Heated seats, power moonroof, fog lights |
| Special Features (Both) | Exclusive orange paint, black wheels, orange interior accents |
Market Context and Significance
Subaru’s decision to launch these special editions reflects a broader trend among performance car brands. As models approach the end of their production run, manufacturers often release limited edition versions with unique colours and interior details to sustain interest. In this case, the orange-and-black theme is designed to appeal to collectors and enthusiasts who want a version of the WRX or STI that stands out from the crowd. The special editions also provide an opportunity for buyers to secure a distinctive example of the outgoing generation before the arrival of the next model.
These models are available exclusively in the United States and are expected to be produced in small numbers, adding to their exclusivity. For buyers, the combination of enhanced equipment, unique styling, and limited availability makes these cars particularly attractive as the WRX and STI prepare for their next generation.
Summary of Features and Value
- Exclusive orange paintwork and black wheels distinguish both models from standard versions.
- Heated seats, sunroof, and fog lights come standard on the WRX Special Edition.
- The WRX STI Special Edition retains its six-speed manual transmission and Brembo brakes.
- Both models offer additional interior orange accents and unique floor mats.
- Limited production run, available only in the US market.
For those interested in Subaru’s performance models beyond the US, the WRX STI has also seen launches in other markets, such as Malaysia, highlighting its global appeal. However, the orange-and-black special editions remain exclusive to the United States, marking a unique chapter for the outgoing generation of these iconic performance cars.
