Mazda launches 2016 MX-5 online configurator for US buyers
US customers can now build and price the 2016 Mazda MX-5 online, with three trim levels and a starting price of $24,915 for the base Sport model.
Mazda has opened the online configurator for the 2016 MX-5 in the United States, giving buyers the chance to customise the fourth-generation roadster before placing an order. The tool allows customers to select trims, colours and options, with pricing starting at $24,915 for the entry-level Sport model.
Trim levels and features
The 2016 MX-5 is offered in three specifications: Sport, Club and Grand Touring. Each version is powered by Mazda’s 2.0-litre SKYACTIV-G four-cylinder engine producing 155 hp, paired with a six-speed manual transmission as standard. An automatic gearbox is available on some trims, providing flexibility for different driver preferences.
- Sport: $24,915, LED headlights, 16-inch alloys, cloth seats, manual gearbox, air conditioning, power windows, six-speaker audio system, front and side airbags
- Club: $28,600, 17-inch Dark Gunmetal alloys, Bose audio, Mazda Connect infotainment, sport suspension, limited-slip differential, additional technology features
- Grand Touring: $30,065, leather heated seats, navigation, adaptive headlights, lane departure warning, blind spot monitoring, rain-sensing wipers, automatic climate control
The Sport trim includes a black cloth convertible top, a leather-wrapped steering wheel and gear shift knob, and daytime running lights. Moving up to the Club trim brings larger alloy wheels, a more advanced infotainment system, and performance upgrades such as a sport-tuned suspension and limited-slip differential. The Grand Touring model adds further comfort and safety features, including leather-trimmed heated seats, navigation, adaptive front lighting, and driver assistance systems like lane departure warning and blind spot monitoring.
Options and personalisation
The online configurator allows buyers to personalise their MX-5 with a range of choices. Customers can select exterior paint colours, interior trim, transmission type, and additional packages. This flexibility helps buyers tailor the car to their tastes and requirements. Club and Grand Touring trims offer more technology and comfort options, with the Grand Touring topping the range for those seeking the most features.
EPA fuel economy estimates are 27 mpg in the city and 34 mpg on the highway for the manual transmission version, making the MX-5 not only sporty but also efficient for daily use. Safety equipment across the range includes front and side airbags, providing peace of mind for occupants.
Configurator launched
The 2016 MX-5 configurator is now live for US buyers, offering full pricing and options for all trims. This digital tool streamlines the purchasing process and enables prospective owners to explore combinations before committing to a purchase.
Comparison with rival configurators
Mazda joins other manufacturers in offering online customisation tools for US buyers. The introduction of the MX-5 configurator follows similar launches by Volkswagen and Hyundai, as more brands recognise the importance of digital engagement. For those interested in how Mazda’s configurator compares, Volkswagen launched an online configurator for the 2012 Passat, and Hyundai did the same for the Sonata, both providing buyers with interactive ways to build their vehicles.
With the 2016 MX-5 now available to configure online, buyers can explore the full range of features, options and pricing before making a decision, marking a step forward in the digitalisation of the car buying experience.
