BMW launches iPerformance sub-brand with 740e plug-in hybrid
BMW has unveiled the 740e iPerformance, a plug-in hybrid saloon that introduces the new iPerformance sub-brand and promises 326hp with low emissions.
BMW has introduced a new sub-brand, iPerformance, with the unveiling of the 740e plug-in hybrid saloon. The 740e iPerformance, set for a global debut at the Geneva Motor Show in March 2016, combines a four-cylinder turbocharged petrol engine and an electric motor for a total output of 326hp (240kW). BMW claims the car delivers an average fuel consumption of 2.1 litres per 100km (112mpg) and CO2 emissions of 49g/km.
The 740e iPerformance will be offered in both standard and long-wheelbase forms, with an optional xDrive all-wheel drive system. The plug-in hybrid powertrain pairs a turbocharged four-cylinder petrol engine with an electric motor, drawing on technology developed for the BMW i sub-brand. The model is positioned as a flagship for BMW’s electrified range, targeting buyers seeking luxury with reduced emissions.
iPerformance branding and model range
From July 2016, BMW will apply the iPerformance badge to all its plug-in hybrid models. The new branding is intended to signal the transfer of electric and hybrid technology from the BMW i division into the core BMW range. Visual cues include blue accents on the grille and wheels, as well as an “i” logo on the front wing.
The initial iPerformance line-up will include the 740e, X5 xDrive40e, 330e, and 2 Series Active Tourer 225xe. BMW’s move echoes a wider trend among German manufacturers to create dedicated sub-brands for advanced powertrains, as seen with Mercedes-Benz’s plans for a green sub-brand to rival BMW i (see /report-mercedes-benz-might-prepare-green-brand-to-fight-bmws-i).
Technical details and positioning
The 740e iPerformance’s plug-in hybrid system is designed for both efficiency and performance. The car’s official figures place it among the lowest-emitting models in the luxury segment, with the ability to drive short distances on electric power alone. The xDrive variant brings all-wheel drive capability to the hybrid 7 Series for the first time.
The introduction of iPerformance marks BMW’s latest effort to integrate electrification into its mainstream line-up, following the earlier launch of the BMW i3 and i8. The company is positioning iPerformance models as a bridge between its dedicated electric vehicles and traditional combustion-engined cars, aiming to expand the appeal of plug-in hybrids in the premium market.
