Peugeot unveils second-generation 308 with new platform and lighter body
The new Peugeot 308 moves to PSA's EMP2 platform, sheds 140kg, and introduces a redesigned cabin and improved efficiency ahead of its 2013 Frankfurt debut.
Peugeot has revealed the second generation of its 308 hatchback, built on the new EMP2 platform and set to reach UK showrooms in January 2014. The car debuts with a lighter body, a revised interior and a focus on efficiency, as the French brand aims to move the model upmarket in the competitive C-segment.
EMP2 platform and lighter construction
The new 308 is the first Peugeot to use PSA's EMP2 architecture, which will underpin future mid-size cars from both Peugeot and Citroën. This change in platform brings a weight reduction of 140kg compared to the outgoing model, contributing to improved fuel efficiency and lower emissions. The 308's overall length is 4.25 metres, with a height of 1.46 metres, making it slightly shorter and lower than its predecessor, yet Peugeot claims interior space and boot capacity have increased.
Revised interior and technology
Inside, the 308 features a simplified dashboard with fewer physical buttons, a 9.7-inch touchscreen, and higher quality materials throughout the cabin. The instrument panel sits higher in the driver's line of sight, and the steering wheel is more compact, echoing the approach seen in the smaller 208. Peugeot has aimed for a more upmarket feel to the interior, addressing criticisms of the outgoing model's perceived quality.
Efficiency and emissions
Peugeot has focused on efficiency for the new 308, with the most economical variants producing CO2 emissions as low as 85g/km. This figure puts the 308 among the cleanest non-hybrid cars in its class at launch. Full engine line-up details will be confirmed at the 2013 Frankfurt Motor Show, but the low emissions suggest a range of updated petrol and diesel options.
Production, launch and future variants
Production of the new 308 takes place at Peugeot's Sochaux facility in France. The car will make its public debut at the 2013 Frankfurt Motor Show in September, with European sales starting later that year. UK buyers can expect right-hand-drive deliveries from January 2014. An estate version is confirmed to follow in 2014, broadening the 308's appeal to families and business users.
- 2014 Peugeot 308 debuts new EMP2 platform
- 140kg lighter than previous model
- 470-litre boot, improved cabin space
- CO2 emissions from 85g/km
- UK sales from January 2014, estate to follow
For more on the 308's Frankfurt debut, seePeugeot 308 Makes First Public Appearance at 2013 Frankfurt Motor Show. The estate version's launch is covered in2014 Geneva Motor Show Live Peugeot 308 Sw.
