BMW Launches 4 Series Convertible Configurator Online
BMW has opened its online configurator for the new 4 Series Convertible, letting buyers explore specifications, colours and options ahead of the model’s public debut.
BMW has introduced an online configurator for the new 4 Series Convertible, enabling prospective buyers to personalise their vehicle ahead of its official unveiling at the 2013 Los Angeles Auto Show. The tool provides a comprehensive way to select engines, exterior colours, interior trims and equipment packages, while offering a 360-degree view of both the exterior and interior. This digital approach allows customers to visualise their ideal car from multiple angles before making any commitments.
BMW 4 Series Convertible Configurator Now Live
Engine and Model Options
At launch, the configurator covers three main variants: the petrol-powered 428i and 435i, as well as the diesel 420d. This initial line-up reflects BMW’s focus on providing both performance and efficiency. The 4 Series Convertible is designed as a direct replacement for the outgoing 3 Series Convertible, and draws much of its styling and engineering influence from the 4 Series Coupe. Notable changes include a wider stance and a longer wheelbase, which contribute to improved stability and interior space.
Personalisation and Features
The configurator offers a wide range of customisation options. Buyers can choose from several metallic and non-metallic paint finishes, a selection of alloy wheel designs, and various upholstery materials. Trim elements, technology packages, and driver assistance systems are also available, allowing customers to tailor the car according to their preferences. The 360-degree viewer provides a detailed, interactive experience, showing how each choice affects the car’s appearance both inside and out.
- Choice of metallic and non-metallic paint finishes
- Multiple alloy wheel designs
- Range of upholstery and trim options
- Technology and driver assistance packages
BMW has highlighted the practicality of the new 4 Series Convertible, which offers 370 litres of luggage space with the roof up. This is a 20-litre increase over the previous 3 Series Convertible, making it more suitable for year-round use or longer journeys where additional boot space is valued. The increased cargo capacity is likely to appeal to buyers looking for both style and function in a convertible.
Market Timing and Availability
The launch of the online configurator comes just ahead of the car’s public debut at the Los Angeles Auto Show in November 2013. BMW is positioning the 4 Series Convertible as a more premium and spacious successor to the 3 Series Convertible, aiming to attract both existing BMW owners and new customers seeking a blend of luxury and open-top driving. Deliveries are expected to begin shortly after the car’s show debut, with UK buyers able to explore options and pricing online and prepare orders in advance.
This move is part of BMW’s broader strategy to support new model launches with digital tools, making it easier for customers to engage with the brand and finalise specifications before visiting a dealer. The configurator is now live on BMW’s official website and covers all initial engine and trim variants for the 4 Series Convertible.
Comparison with Predecessor
| Feature | 4 Series Convertible | 3 Series Convertible |
|---|---|---|
| Boot space (roof up) | 370 litres | 350 litres |
| Engine options at launch | 428i, 435i, 420d | Varied (previous generation) |
| Debut event | 2013 LA Auto Show | Previous generation |
| Configurator availability | Online, pre-launch | Limited or unavailable |
Summary of Configurator Features
- Interactive 360-degree visualiser for exterior and interior
- Selection of engine types: petrol (428i, 435i) and diesel (420d)
- Wide range of paint, wheel, and interior options
- Ability to preview technology and driver assistance packages
- Online ordering preparation for UK buyers
What This Means for Buyers
The launch of the configurator gives potential customers a chance to explore and personalise the new BMW 4 Series Convertible in detail before it arrives in showrooms. With more space, updated styling, and a broader range of options than the model it replaces, the 4 Series Convertible aims to appeal to those seeking both luxury and practicality in an open-top car. As digital tools become increasingly important in the car-buying process, BMW’s move ensures buyers have all the information and visualisation tools they need to make an informed decision.
